About Tourisme Laval
Tourisme Laval is a non-profit organization (NPO). As a regional tourism association (RTA), it provides leadership in welcoming and promoting attractions, contributes to the development of Laval as a tourist destination, and acts as a rallying agent for members and partners in a sustainable development perspective.
What motivates us?
Tourisme Laval is the preferred regional partner of the Ministry of Tourism (MTO). As such, it plays a role of consultation towards its stakeholders in its territory and provides them with expertise to foster the convergence of regional and interregional tourism initiatives.
Tourisme Laval's mission is to guide and drive the growth of the regional tourism industry and actively contribute to its economic prosperity in a coordinated and integrated manner by ensuring its development, promotion and marketing, and the welcoming of tourists.
Tourisme Laval works with close to 200 members from various sectors of activity in the tourism industry. It offers its services to all its members. The organization constantly strives to offer to all its members a fair representation of their businesses or attractions towards their respective clientele.
The mission of Tourisme Laval is to contribute to the creation of new tourism experiences with initiatives that stand out in several sectors, namely business and convention tourism, family tourism, cultural tourism and sports tourism. In this regard, the organization designs and distributes tourist information tools about the destination, fosters the development of new tourist products, promotes collaboration, the spirit of cooperation and partnerships between Laval's stakeholders, and also contributes to the development of a creative and innovative tourist community.
Our values
Creativity
Invent imagine and achieve the best ways to promote our destination.
Performance
We are result-driven. We do everything we can to define why and how we will reach our goals.
Humanity
The richness of tourism, it's also encountering others. At Tourisme Laval, the relationships we build shape us day by day.
Dynamism
Living up to our attractions' expectations means that we have to show all the energy and efficiency necessary to constantly surpass ourselves.
The importance of the region's tourism industry before the pandemic (2019)
116 105 551 M$
An increase of 1.45 % in tourism expenditures
3,60 %
Increase of visitors in a dozen
paid tourist attractions
1 789 989
Number of tourists that visited Laval
compared to 1,739,926 in 2018
80,30 %
Annual occupancy rate
in hotels
137 M
Of people reached
by our media coverage
Yanick Pazzi
President, Executive Committee
Sheraton Laval
Geneviève Roy
President and CEO, EC
Tourisme Laval
Yves Legault
Vice President, EC
Collège Letendre
Guylaine Archambault
Secretary, EC
Musée de la santé Armand-Frappier
Michel Galland
Director, EC
Autobus Galland
Christine Métayer
Administrator
Éco-Nature/Parc de la Rivière-des-Mille-Îles
Daniel Mongrain
Director
Escalade Clip ‘n climb
Guy McDonald
Director
McDonald, DesChênes Dubé, avocats
Linda Taub
Administrator
Residence Inn Laval par Marriott
Martin Savoie
Director
Sports Laval
Sandra El-Helou
Administrator
Ville de Laval
Stéphanie G. Beaudry
Administrator
Cosmodôme
Vyckie Vaillancourt
Administrator
Ferme Chez Vaillancourt
Become a member of Tourisme Laval
Being a member of Tourisme Laval is to benefit from the strength of the network and the sharing of ideas...
Annual Reports
Annual Report 2021
Other documents
Financial Summary
Strategic Planning