About Tourisme Laval

Tourisme Laval is a non-profit organization (NPO). As a regional tourism association (RTA), it provides leadership in welcoming and promoting attractions, contributes to the development of Laval as a tourist destination, and acts as a rallying agent for members and partners in a sustainable development perspective.

What motivates us?

Tourisme Laval is the preferred regional partner of the Ministry of Tourism (MTO). As such, it plays a role of consultation towards its stakeholders in its territory and provides them with expertise to foster the convergence of regional and interregional tourism initiatives.

Tourisme Laval's mission is to guide and drive the growth of the regional tourism industry and actively contribute to its economic prosperity in a coordinated and integrated manner by ensuring its development, promotion and marketing, and the welcoming of tourists.

Tourisme Laval works with close to 200 members from various sectors of activity in the tourism industry. It offers its services to all its members. The organization constantly strives to offer to all its members a fair representation of their businesses or attractions towards their respective clientele. 

The mission of Tourisme Laval is to contribute to the creation of new tourism experiences with initiatives that stand out in several sectors, namely business and convention tourism, family tourism, cultural tourism and sports tourism. In this regard, the organization designs and distributes tourist information tools about the destination, fosters the development of new tourist products, promotes collaboration, the spirit of cooperation and partnerships between Laval's stakeholders, and also contributes to the development of a creative and innovative tourist community.

Our values


Invent imagine and achieve the best ways to promote our destination.


We are result-driven. We do everything we can to define why and how we will reach our goals.


The richness of tourism, it's also encountering others. At Tourisme Laval, the relationships we build shape us day by day.


Living up to our attractions' expectations means that we have to show all the energy and efficiency necessary to constantly surpass ourselves.

The importance of the region's tourism industry before the pandemic (2019)

116 105 551 M$

An increase of 1.45 % in tourism expenditures

3,60 %

Increase of visitors in a dozen
paid tourist attractions

1 789 989

Number of tourists that visited Laval
compared to 1,739,926 in 2018

80,30 %

Annual occupancy rate
in hotels

137 M

Of people reached
by our media coverage

Become a member of Tourisme Laval

Being a member of Tourisme Laval is to benefit from the strength of the network and the sharing of ideas...

Annual Reports

Annual Report 2021

Other documents
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