585,000 visitors experienced the magic of the 3rd edition of Illumi

2021-2022 SEASON RECAP – RECORD CROWD IN LAVAL

585,000 VISITORS EXPERIENCED THE MAGIC

ABOUT THE^3RD EDITION OF ILLUMI 

Back on October 5, 2022!

 

"The ultimate family activity!"

RYTHME 105.7

"It's wonderful—an event you won't want to miss!"

VAT NEWS

"A Different Kind of Light Therapy!"
LA PRESSE

"Illumi is a real showstopper!"

MONTRÉAL JOURNAL

"An impressive fusion of creativity and technology! You're sure to be dazzled!"
7 DAYS

"The most magical place in the world!"

GLOBAL NEWS

LAVAL, QUEBEC (TUESDAY, AUGUST 30, 2022) @ILLUMILAVAL – The reviews are rave, visitors are pampered, the producers are delighted, and creator Normand Latourelle has every reason to be very proud: Cavalia has just wrapped up the^third edition ofillumi – Féerie de Lumières and has announced that the world’s largest multimedia sound-and-light experience drew a record crowd —both on foot and by car—for an event of this kind in North America.

^3RD EDITION: ANOTHER HUGE SUCCESS!
No fewer than 585,000 visitors of all ages gathered in Laval to be swept away by the luminous poetry of the 19 worlds that made the^3rd edition ofillumi a resounding success. The traditionof light installations established by Mr. Latourelle is more palpable than ever. Morethan half a million tickets were sold between October 28, 2021, and August 14, 2022.  illumi ran for 38 weeks, offering 185 breathtaking evenings. Approximately 75% of visitors were adults and 25% were children.

“In my more than 40-year career in the entertainment industry, I never imagined I’d be able to create such a large-scale event that would attract such an impressive number of visitors of all ages,” said Normand Latourelle, creator of illumi. “The diversity of illumi’s audience is enriching for all of us, and I’m proud of our teams for successfully creating an experience where everyone can find something to enjoy. I’ve seen that our magic of lights and the pure wonder it inspires is a universal language that has allowed us to welcome nearly 2 million visitors since illumi’s world premiere in 2019.”

ILLUMI IN SUMMER
By popular demand and for the first time in its history, Illumi in Summer was featured as part of this third edition to allow visitors from all corners of the province to marvel at thousands of light installations under the stars, dressed in T-shirts and sneakers. 

For the occasion, the bars, the new outdoor seating areas, the Illumi Observatory, the sound-and-light show—the only one of its kind in the world—the new Bal des Ballons, the hugely popular dog-themed party, and the soundtracks that had young and old alike dancing beneath the famous Tree of Lights were universally praised.  

With cutting-edge programming technologies, high-definition projections that blur the line between reality and fantasy, and animatronic Jurassic creatures that immerse visitors in scenes straight out of Hollywood movies, "illumi en été" was THE must-see summer event in Quebec.

 UNFORGETTABLE MEMORIES
Last fall, visitors enjoyed a special Halloween touch with monsters, ghosts, witches, and thousands of pumpkins that appeared at illumi. In early December, theillumi holiday edition, featuring several thousand light displays in winter colors. Throughout February, visitors were charmed by a special Valentine’s Day theme, with installations in the colors of love and romantic soundtracks setting the mood. Families had a blast exploring the thousands of light displays throughout spring break. Young and old alike also enjoyed a spring and Easter theme beforeillumi turned off its 25 million lights on May 22 for a well-deserved break of a few weeks before wrapping up its^third edition with illumi in the summer.

AN EVEN MORE SPECTACULAR NEW EDITION STARTING OCTOBER 5, 2022
Illumi will return to Laval for its fourth edition this fall, featuring several new additions and an original lineup of events throughout the season. The festivities kick off on October 5 with a Halloween special. Tickets are now on sale at www.illumi.com.

ILLUMI COMES TO ONTARIO IN SEPTEMBER
For the first time in its history, illumi will expand beyond Quebec’s borders. Starting September 14, illumi will light up its millions of lights in Mississauga, a suburb of Toronto, with a new version of its one-of-a-kind experience. Tickets are on sale here: https://mississauga.illumi.com

MAGIC AND WONDER FOR EVERYONE
The team atillumi says it is honored to have brought joy and color into visitors’ lives. It was essential for them to spread this magic by offering 7,773 free tickets to organizations, including the Laval Youth Center Foundation, the Laval Firefighters’ Run, the Laval Home Support Cooperative, the Laval Center for Assistance to Victims of Crime (CAVAC), the Cité de la Santé Foundation, the Laval Youth Center Foundation, the Laval Community Relay, the St-François Family Center, and Moisson Laval, to name just a few.

Beyond donating tickets, illumi and its partners have organized charity events and activities for those in need, benefiting the Charles-Bruneau Foundation, the Saint-Laurent Social Pediatrics Center, the Starlight Canada Children’s Foundation, Entraide Pont-Viau, and the Maison des Enfants le Dauphin in Laval.

25 MILLION LIGHTS, 25 MILLION THANKS!
Illumi would like to thank its main presenter MF Paints as well as its 39 valued partners and sponsors for supporting it on this dazzling adventure—without whom the third edition and its extraordinary success would not have been possible. Illumi would also like to acknowledge the support of the journalists who produced more than 400 articles, reports, segments, and posts throughout the third edition. Finally, without the employees ofIllumi, none of this would have been possible, and the producers wish to highlight their unmatched passion and hard work, which have made this unique event a world-class success that is the envy of many national and international municipalities.

 

THE^3RD EDITION IN NUMBERS

585,000 visitors

75% of general admission visitors

25% of visitors aged 12 and under

19 wonderful universes

38 weeks in operation

185 evenings of lights

30,000+ light installations

25 million lights

160 million media reach

400 jobs created

6,750,000 pages viewed on illumi.com

93,100 followers on Facebook, Instagram, and TikTok

287,000 newsletter subscribers

40 sponsors and partners