Tourisme Laval Annual General Meeting Tourisme Laval A year of consolidation marked by remarkable results

Laval, August 19, 2020 – During its annual general meeting, held virtually on August 19, Tourisme Laval its activity report for the 2019–2020 fiscal year, as well as the region’s tourism performance results.

Despite a season finale marked by an unprecedented crisis due to the COVID-19 pandemic, the fiscal year was characterized by impressive results and a concerted effort by Laval’s tourism stakeholders. In this regard, it is worth noting that 1,798,989 tourists visited Laval in 2019, representing a 3.39% increase; that attendance at a dozen paid tourist attractions rose by 3.6%; and that tourist spending totaling $116,105,551 was recorded, representing a 1.45% increase .

This success is largely due to the spirit of collaboration and the motivation of the members and partners who actively participate and get involved in bringing promising and unifying projects to fruition. “Laval is a vibrant urban destination that will continue to thrive thanks to its dynamic energy and welcoming spirit. It is by joining forces that we will position Laval within a reinvented tourism industry,” emphasized Yanick Pazzi, Chair of the Board of Directors of Tourisme Laval.

“Although our momentum was slowed, 2019 was a year marked by excellent results and undeniable solidarity within the tourism sector. It is in this spirit of collaboration that we must now look to the future and continue our efforts to shape and enrich Laval’s tourism landscape,” added Geneviève Roy, President and CEO of Tourisme Laval.

A year that lived up to the destination’s buzz

Among the key initiatives carried out by the Tourisme Laval team, we should highlight the rollout of the new, more contemporary brand identity that embodies its DNA, as well as the unifying promotional campaigns that showcased the destination’s key attributes and distinctive personality. In addition, there was the strategic initiative in business tourism, launched by the Minister of Tourism and led by Tourisme Laval collaboration with the Association des professionnels de congrès du Québec (APCQ), which was notably the largest mobilization project in business tourism ever seen in Quebec. Finally, an agreement was reached with the City of Laval and Sports Laval to support the hosting of sporting events in the Laval area through the Laval SportCité Event Support Program.

To learn more about all the projects we’ve completed, see the 2019 Annual Report from Tourisme Laval

Tourisme Laval Board of Directors Tourisme Laval

During the annual general meeting, Mr. Pazzi also introduced the members who will serve on the board of directors for the 2020–2021 fiscal year.

Executive Committee:
President: Yanick Pazzi, Sheraton Laval
Vice President: Yves Legault, Collège Letendre
Secretary: Guylaine Archambault, Musée Armand-Frappier
Director: Michel Galland, Groupe Galland
President and CEO: Geneviève Roy, Tourisme Laval

Board Members:
Patricia Alaouz, Holiday Inn Laval-Montréal
Sandra El-Helou, City of Laval
Stéphanie Girard-Beaudry, Cosmodome
Isabelle Labarre, Parc de la Rivière-des-Mille-Îles
Guy McDonald, McDonald DesChênes Dubé, Attorneys at Law
Martin Savoie, Sports Laval
Vyckie Vaillancourt, Ferme Chez Vaillancourt

About Tourisme Laval
As a leader in a rapidly expanding industry, Tourisme Laval to the development of Laval as a tourist destination, provides leadership in welcoming visitors and promoting attractions, and acts as a unifying force among members and partners, with a focus on sustainable development.

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Source: Hélène Vézina
Director of Communications, Tourisme Laval, 450-682-5522, ext. 105
[email protected]