Annual General Meeting of Tourisme Laval | A year of consolidation marked by remarkable results

Laval, August 19, 2020 - At its annual general meeting, which was held virtually on August 19, Tourisme Laval presented its activity report for the 2019-2020 fiscal year as well as the results of the region's tourism performance.

Despite a late season marked by an unprecedented crisis due to the COVID-19 pandemic, the fiscal year was marked by admirable results and the mobilization of Laval's tourism stakeholders. In this regard, it should be noted that 1,798,989 tourists visited Laval in 2019, an increase of 3.39%, that traffic in a dozen or so fee-based tourism activities was up by 3.6% and that tourism expenditures totaling $116,105,551 were recorded, an increase of 1.45%.

This performance is largely attributable to the spirit of cooperation and motivation of the members and partners who participate and are actively involved in the realization of promising and unifying projects. "Laval is an urban destination that shines and will continue to vibrate with its effervescence and welcoming personality. By combining our efforts, we will make Laval part of a reinvented tourism industry," said Yanick Pazzi, Chairman of the Board of Directors of Tourisme Laval.

"Although our momentum has been dampened, 2019 was a year marked by excellent results and undeniable solidarity from the tourism community. It is in this spirit of cooperation that we must now look to the future and continue our efforts to shape and enrich Laval's tourism landscape," added Geneviève Roy, president and CEO of Tourisme Laval.

A year to match the effervescence of the destination

Among the main initiatives carried out by the Tourisme Laval team, we should mention the deployment of a new brand image that is more up-to-date and conveys its DNA, as well as the promotional campaigns that brought together the major attributes and the distinctive personality of the destination. In addition, the strategic approach to business tourism, launched by the Minister of Tourism and piloted by Tourisme Laval in collaboration with the Association des professionnels de congrès du Québec (APCQ), was the largest mobilization project in business tourism ever seen in Quebec. Finally, an agreement was reached with the City of Laval and Sports Laval to support the holding of sports events on Laval territory through the Laval SportCité event support program.

To learn more about all of the projects completed, see the 2019 annual report from Tourisme Laval

Board of Directors of Tourisme Laval 2020-2021

During the Annual General Meeting, Mr. Pazzi also introduced the members who will serve on the Board of Directors for the 2020-2021 fiscal year.

Executive Committee :
President: Yanick Pazzi, Sheraton Laval
Vice-President: Yves Legault, Collège Letendre
Secretary: Guylaine Archambault, Musée Armand-Frappier
Director: Michel Galland, Groupe Galland
President and CEO: Geneviève Roy, Tourisme Laval

Directors :
Patricia Alaouz, Holiday Inn Laval-Montreal
Sandra El-Helou, City of Laval
Stéphanie Girard-Beaudry, Cosmodôme
Isabelle Labarre, Parc de la Rivière-des-Mille-Îles
Guy McDonald, McDonald DesChênes Dubé, lawyers
Martin Savoie, Sports Laval
Vyckie Vaillancourt, Ferme Chez Vaillancourt

About Laval Tourism Tourisme Laval
As a leader in a rapidly expanding industry, Tourisme Laval contributes to the development of Laval as a tourist destination, provides leadership in the reception and promotion of attractions, and acts as a rallying agent for its members and partners in a sustainable development perspective.

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Source: Hélène Vézina
Director of Communications, Tourisme Laval, 450 682-5522, ext. 105
[email protected]