Laval, August 19, 2020 - As part of its Annual General Meeting, held virtually on August 19, Tourisme Laval presented its activity report for the 2019-2020 fiscal year, as well as the region's tourism performance results.
Despite a late season marked by an unprecedented crisis due to the COVID-19 pandemic, the fiscal year was marked by admirable results and the mobilization of Laval's tourism players. In this regard, we note that 1,798,989 tourists visited Laval in 2019, an increase of 3.39%, that traffic in a dozen ticketed tourist activities was up 3. 6% and that tourism spending totalled $116,105,551 , an increase of 1.45%.
This performance is largely attributable to the spirit of cooperation and motivation of our members and partners, who actively participate and get involved in the realization of promising and unifying projects. "Laval is an urban destination that shines and will continue to vibrate with its effervescence and welcoming personality. It is by combining our efforts that we will make Laval part of a reinvented tourism industry," emphasized Yanick Pazzi, Chairman of the Board of Tourisme Laval.
"Although our momentum has been slowed, 2019 was a year marked by excellent results and undeniable solidarity from the tourism community. It is in this spirit of cooperation that we must now look to the future and continue our efforts to shape and enrich Laval's tourism landscape," added Geneviève Roy, President and CEO of Tourisme Laval.
A year to match the destination's effervescence
Among the main initiatives undertaken by the Tourisme Laval team were the roll-out of a new, more up-to-date brand image that reflects the region's DNA, and promotional campaigns that showcased the major attributes and distinctive personality of the destination. Added to this was the work of the strategic approach to business tourism, launched by the Minister of Tourism and piloted by Tourisme Laval in collaboration with the Association des professionnels de congrès du Québec (APCQ), which was notably the largest business tourism mobilization project ever seen in Quebec. Finally, an agreement was signed with the City of Laval and Sports Laval to support the staging of sporting events on Laval territory through the Laval SportCité event support program.
To find out more about all the projects we've carried out, consult the 2019 annual report of Tourisme Laval
Board of Directors of Tourisme Laval 2020-2021
During the AGM, Mr. Pazzi also introduced the members of the Board of Directors for fiscal year 2020-2021.
Executive Committee :
President: Yanick Pazzi, Sheraton Laval
Vice-President: Yves Legault, Collège Letendre
Secretary: Guylaine Archambault, Musée Armand-Frappier
Director: Michel Galland, Groupe Galland
President and CEO: Geneviève Roy, Tourisme Laval
Directors :
Patricia Alaouz, Holiday Inn Laval-Montréal
Sandra El-Helou, City of Laval
Stéphanie Girard-Beaudry, Cosmodome
Isabelle Labarre, Parc de la Rivière-des-Mille-Îles
Guy McDonald, McDonald DesChênes Dubé, lawyers
Martin Savoie, Sports Laval
Vyckie Vaillancourt, Ferme Chez Vaillancourt
About Laval Tourism Tourisme Laval
As a leader in a fast-growing industry, Tourisme Laval contributes to the development of Laval as a tourist destination, provides leadership in welcoming and promoting attractions, and acts as a rallying agent for members and partners, in a perspective of sustainable development.
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Source: Hélène Vézina
Director of Communications, Tourisme Laval, 450 682-5522, ext. 105
[email protected]
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