Tourisme Laval Annual General Meeting Tourisme Laval A Year of Challenges and Great Achievements

Laval, June 16, 2022– As part of its annual general meeting, held on June 15 at the enchanting Château Taillefer Lafon, Tourisme Laval its financial statements and annual report for the 2021–2022 fiscal year.

For the second year in a row, the pandemic has impacted tourism. Despite this, the destination has performed better than it did the previous year. Some 770,955 tourists visited Laval, a 60.6% increase over 2020. These tourists generated tourism spending totaling $49.8 million, a 21.9% increase over the previous year. Despite measures limiting gatherings, 21 conferences and events were able to take place, and attendance at about ten ticketed attractions rose by 43.2%.

Among Tourisme Laval key achievements are the management of the Business Tourism Development Fund for all of Quebec, the creation of a benefits program for workers in the tourism industry (Carte Avantages), participation in a cohort of the Ecoleader Fund focused on eco-responsibility in events, the transition toward a business intelligence service, and the resumption of event planning.

It is also worth noting that promotional campaigns enhanced by partnerships effectively reached our target audiences, and that 87 million people were reached through our media relations efforts. These achievements were made possible thanks to the active collaboration of our members, the support of the City of Laval, the Quebec Tourism Industry Alliance, the Ministry of Tourism, and the team’s creativity.

To learn about all the initiatives and projects we've carried out, see the annual report and the 2021 financial summary for the organization.

Tourisme Laval Board of Directors Tourisme Laval

With the exception of the arrival of Ms. Linda Taub, the chairman of the board of directors, Mr. Yanick Pazzi, introduced the members of the board of directors for the upcoming fiscal year, emphasizing continuity.

Executive Committee:

President: Yanick Pazzi, Sheraton Laval
Vice President: Yves Legault, Collège Letendre
Secretary: Guylaine Archambault, Armand-Frappier Health Museum
Director: Michel Galland, Voyages Blainville
Director: Geneviève Roy, Tourisme Laval

Board Members:

Sandra El-Helou, City of Laval
Stéphanie Girard-Beaudry, Cosmodome
Guy McDonald, McDonald DesChênes Dubé, Attorneys at Law
Christine Métayer, Parc de la Rivière-des-Mille-Îles
Daniel Mongrain, Escalade Clip ‘n Climb
Martin Savoie, Sports Laval
Linda Taub, Residence Inn Laval by Marriott
Vyckie Vaillancourt, Ferme Chez Vaillancourt

From left to right: Mr. Michel Galland, Voyage Blainville; Ms. Sandra El-Helou, City of Laval; Mr. Martin Savoie, Sports Laval; Ms. Geneviève Roy, Tourisme Laval; Mr. Daniel Mongrain, Escalade Clip ‘n climb; Mr. Yanick Pazzi, Sheraton Laval; Ms. Linda Taub, Residence Inn Laval by Marriott; Mr. Yves Legault, Collège Letendre; Mr. Guy McDonald, McDonald DesChênes Dubé, Attorneys at Law.

The recovery is happening now!

Stakeholders in Laval’s tourism industry are known for their creative energy, which is a key factor in the recovery that is now underway!

About Tourisme Laval

As a leader in a rapidly expanding industry, Tourisme Laval to Laval’s development as a tourist destination, provides leadership in welcoming visitors and promoting attractions, and serves as a unifying force among its members and partners, with a focus on sustainable development.

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Source: Hélène Vézina
Director of Communications, Tourisme Laval, 514 261-9893
hvezina@tourismelaval.com