Tourisme Laval Annual General Meeting | A year of resilience, support and innovation

Laval, June 21, 2021 - Tourisme Laval presented its annual report at the company's Annual General Meeting on June 21. annual report for fiscal year 2020-2021.

The past year will be remembered as the worst in our history! The closure of borders, periods of confinement, restrictions on gatherings and the exodus of Quebecers to the wilderness regions last summer had a considerable impact on Laval's tourism industry. In percentages and figures, this translates into a 73.3% drop in the number of tourists, a 64.8% decline in tourism spending, a 49.6% drop in hotel occupancy and a loss of 177 conventions and events compared to 2019.

What's more, the absence of tourists from the region's hotels has led to a significant drop in the revenue generated by the lodging tax, a situation that has literally transformed the way the destination is marketed. This is why "agility" has been the watchword of the organization's teams. Among the initiatives undertaken by Tourisme Laval over the course of the year, we would highlight the support it provided to its members in the wake of announcements concerning the various assistance programs offered by the federal, provincial and municipal levels of government, the successive reorientation of its marketing strategies, and its great ability to adapt its sales actions in virtual mode.

To find out more about all the initiatives and projects we've carried out, take a look at our 2020 annual report at Tourisme Laval.

Board of Directors of Tourisme Laval 2021-2022

At the Annual General Meeting, Board Chairman Yanick Pazzi introduced the members of the Board of Directors for the coming fiscal year.

Executive Committee :

Chairman: Yanick Pazzi, Sheraton Laval
Vice-President: Yves Legault, Collège Letendre
Secretary: Guylaine Archambault, Musée Armand-Frappier
Director: Michel Galland, Voyages Blainville
Director: Geneviève Roy, Tourisme Laval

Directors :

Patricia Alaouz, Holiday Inn Laval-Montréal
Sandra El-Helou, City of Laval
Stéphanie Girard-Beaudry, Cosmodome
Guy McDonald, McDonald DesChênes Dubé, lawyers
Christine Métayer, Parc de la Rivière-des-Mille-Îles
Daniel Mongrain, Escalade Clip 'n Climb
Martin Savoie, Sports Laval
Vyckie Vaillancourt, Ferme Chez Vaillancourt

The time for recovery is now!

Laval's tourism industry is renowned for its creative energy. A key factor in the recovery that's starting now!

About Tourisme Laval

As a leader in a fast-growing industry, Tourisme Laval contributes to the development of Laval as a tourist destination, provides leadership in welcoming and promoting attractions, and acts as a rallying agent for members and partners, in a perspective of sustainable development.

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Source: Hélène Vézina
Director of Communications, Tourisme Laval, 514 261-9893
[email protected]