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ILLUMI – A DAZZLING WORLD OF LIGHTS NOW OFFERS AN EXPERIENCE BY CAR, ON FOOT OR BY MINI TRAIN

                                             OCTOBER 9 THROUGH JANUARY 10 IN LAVAL
                                            **TICKETS ON SALE NOW**
HD Photos:
https://we.tl/t-mKhGj6toJe

LAVAL, QUEBEC (TUESDAY, SEPTEMBER 15, 2020) @ILLUMICAVALIA – Cavalia announced today that its second edition ofIllumi – A Fairy Tale of Lights will be transformed into a tour allowing visitors to safely experience magical moments by car, on foot, or aboard a small train. Tickets for the three experiences are now on sale exclusively online at www.illumi.com.

ILLUMI REIMAGINED
To comply with physical distancing guidelines without sacrificing any of the magic, the Cavalia team has reimagined and enhanced thesecond edition of its dazzling event. Illumi – A Fairy Tale of Lights will be presented in its new format from October 9, 2020, to January 10, 2021. This second edition ofIllumi will take place at the same venue in Laval, where the course is now three times larger than the original. About a hundred workers are busy setting upIllumi for several weeks now to adapt the world’s largest multimedia display of its kind. Illumi has been transformed into a three-kilometer route to allow visitors to enjoy the experience by car, on foot, or aboard specially equipped mini-trains. To ensure everyone’s safety, the walking path adheres to the two-meter social distancing rule and is separated from the route reserved for vehicles.

LIMITED NUMBER OF TICKETS
In order to manage visitor flow—not only to ensure an enjoyable visit by avoiding congestion on the site, but also to ensure compliance with the physical distancing measures recommended by health authorities—a limited number of tickets is available each day, per time slot, and per type of experience. And sinceIllumi welcomed no fewer than 500,000 visitors during its inaugural edition last year, it is mandatory to purchase tickets in advance and reserve them online to gain access to your desired date, time slot, and experience.

A SPECIAL HALLOWEEN TOUCH IN OCTOBER
This year, Illumi opens its doors at the beginning of October. Visitors will then be able to enjoy a special Halloween theme featuring monsters, ghosts, witches, and thousands of pumpkins. In November, theIllumi holiday display, featuring several thousand light structures in winter colors.


HIGHLIGHTS The second edition ofIllumi features 17 fantastic displays. A total of 15 million LED bulbs will bring more than 30,000 dazzling structures to life.

Among the worlds that will be unveiled this year, visitors will have the pleasure of discovering, among other attractions, THE MAGICAL FOREST, where hundreds of multicolored trees of all shapes—made up of thousands of twinkling lights—set the tone for this breathtaking scene. The mysterious undergrowth is filled with colorful mushrooms, giant snails, and agile flying squirrels.

The painting *LES CHEVAUX CAVALIA* is also sure to be a huge hit. Inspired by Cavalia’s magnificent white horses, a grand imaginary ride filled with beauty, mystery, nobility, and power awaits visitors. What’s more, Cavalia’s real horses come here to play and frolic joyfully thanks to the magic of a water screen and fantastic projections.

As for *The Garden of Wonders*, it is the largest painting in the second edition ofIllumi and transports visitors to a vast clearing formed by a carpet of lights made up of more than 500,000 LED bulbs. Gradually, tens of thousands of flowers—roses, tulips, and sunflowers—bloom to the rhythm of the music and appear throughout the display, leaving visitors with memories of a garden of incomparable and indescribable colors.

Those who have experienced the magic ofIllumi last year will be delighted to learn that some of the most popular displays—including LES PÔLES À L’INFINI, LE BOULEVARD EN FOLIE, and LA SAVANNE MULTICOLORE, among others—are back in full force in enlarged and even more spectacular versions. Not to mention the famous ARBRE ILLUMI— the world’s largest tree of lights of its kind, visible from over a kilometer away—which returns to the delight of visitors and onlookers alike.

Illumi – A Magical Light Show drew phenomenal crowds during its inaugural edition. The 500,000 visitors recorded at the turnstiles in just eight weeks made this new multimedia project, conceived by Normand Latourelle and his team, the most popular and best-attended ticketed event of its kind in Canada.

To purchase tickets now, visit  www.illumi.com

                                                                                     -30-

Follow the latest newsabout Illumi – Féerie de Lumières on Instagram: https://www.instagram.com/illumicavalia/ and Facebook:https://www.facebook.com/IllumiCavalia1
@IllumiCavalia #IllumiCavalia #Illumi #Cavalia

TICKETS – A limited number of tickets are available each day, by time slot, and by type of experience. Tickets must be purchased in advance and reserved online at www.illumi.com/horaire-et-tarifs. For the drive-through or walking tour, tickets start at$15.50 per child ( ages 3–12) and $19.50 per adult ( ages 13 and up). Add $10 for the car (driver’s ticket). For the mini-train experience, tickets start at $19.50 per child ( ages 3–12) and $28.50 per adult ( ages 13 and up). A Family Package (for 4 people) is available starting at $64. Adiscounted rate is offered to seniors (ages 65 and older). Toddlers (ages 0–2) have free admission to Illumi. Taxes not included.

ABOUT CAVALIA AND ILLUMI – Cavalia is a company specializing in the creation, production, and marketing of live performances and large-scale events. A family-owned company founded by Normand Latourelle, the company’s mission is to create something entirely new. Its expertise in high technology, multimedia, and special effects enables it to produce innovative and original projects filled with magic and emotion. Illumi – A Fairy Tale of Lights is Cavalia’s latest creation. Illumi is a magical, dazzling, and extraordinary nighttime journey created from thousands of monumental light structures.

ILLUMI | 2020 SPECIAL EDITION

  • ILLUMI IS REINVENTING ITSELF AND TRANSFORMING INTO A 3-KM SAFETY COURSE
  • THREE OPTIONS AVAILABLE: BY CAR, ON FOOT, OR BY MINI TRAIN
  • A SPECIAL HALLOWEEN EDITION IN OCTOBER
  • AN ENCHANTING SITE THREE TIMES LARGER
  • A COMPLETELY NEW SETUP FOR PEDESTRIANS AND DRIVERS
  • 17 FANTASTIC PAINTINGS
  • A TOTAL OF 30,000 LIGHT INSTALLATIONS AND 15 MILLION LIGHTS
  • THOUSANDS OF LIGHT INSTALLATIONS ARE NEW CREATIONS
  • EVEN MORE MAGICAL AND Dazzling

EDITORIAL CALENDAR

WHAT: ILLUMI – A MAGICAL LIGHT SHOW | BY CAR, ON FOOT, OR BY MINI TRAIN
WHEN: StartingOctober 9, 2020
WHERE: Atthe Cavalia site in Laval—just a stone’s throw from Centropolis
Along Highway 15, between Saint-Martin and Boulevard du Souvenir
2805 Boulevard du Souvenir, Laval, Quebec H7V 0A3
TICKETS: Onsale now and exclusively at www.illumi.com
INFO: www.illumi.com
 

SOURCE:Cavalia
PRESS CONTACTS:Roy & Turner Communications
Junior Bombardier |jbombardier@roy-turner.com | 514-941-3794
Janie Allard |jallard@roy-turner.com | 514-970-8440

PRESS ROOM – Photos, videos: https://www.illumi.com/ressources-mediatiques/
Password: illumi

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