Launch of the 2021 Summer Campaign

Say “hello” to everything there’s still to see in Quebec

Quebec City, May 31, 2021 — Did you think you’d seen everything Quebec has to offer? Well, get ready to be surprised! While everyone is dreaming of summer vacations, the tourism industry is launching its 2021 summer campaign, inviting Quebecers to discover the destination’s hidden treasures and say “Bonjour” to everything there’s still to see right here at home! Quebec is a land of abundance! We never tire of exploring our vast territory of over 1.6 million square kilometers, its spectacular and diverse landscapes, its vibrant urban centers, and experiencing the same warm welcome from its residents everywhere we go. Each region stands out for its creative and thriving culture, which inspires new experiences.

The call to think outside the box will be set to the beat of Boule Noire’s hit song “Loin d’ici,” reimagined by L’Hologramme and Les Louanges.

The 2021 summer campaign is the result of a joint effort between the Ministry of Tourism, the Quebec Tourism Industry Alliance, and the network of tourism associations. It will be rolled out across various platforms to inform Quebecers about the unforgettable vacation opportunities available to them. The enhanced inspiration and planning tools on the Bonjour Québec website are the key to getting ready to set out and discover hidden gems that are well worth the detour.

Support the tourism industry and the local economy while saving money

The campaign will also invite travelers to take advantage of significant discounts made possible by incentives launched by the Government of Québec. Explore Québec Packages offer stays that include a variety of amenities across all regions of Québec, at rates reduced by at least 25%. These packages can be customized to suit individual interests and come with flexible refund policies. For their part, Attractions Passports offer discounts of 20 to 40% on admission fees to a wide variety of tourist attractions. Since they are available in limited quantities, travelers can purchase them now and use them later during the 2021 summer season.

Enjoy the summer safely anywhere in Quebec

Quebec’s tourism businesses, already masters of the art of hospitality, have spared no effort to welcome travelers this summer while strictly adhering to public health measures. In solidarity with public health authorities, the tourism industry has implemented exemplary health and safety plans to protect residents, travelers, and its workers and suppliers.

Quotes

“Even the most seasoned travelers will agree: there’s always more to discover in our beautiful and vast Québec! The diversity of our tourism offerings and the vastness of our territory allow us to enjoy exceptional experiences that live up to our dreams. Everything is in place to welcome you and ensure you can travel safely while complying with current health measures. This summer, I invite you to say ‘Hello’ to everything there’s still to see in Québec and, in doing so, to support our tourism industry and the local economy. In Québec, whether it’s for a short getaway or a longer stay, there’s always something new to do, admire, taste, and try!”

Caroline Proulx, Minister of Tourism.

“All too often, people mistakenly believe that simply because they live here, they know Quebec well. The summer of 2021 is the perfect time to (re)discover the must-see attractions and explore its best-kept secrets. And why not take this opportunity to start planning for the fall that’s just around the corner? Everyone in the tourism industry has come together to wow you and provide you with memorable experiences that will do you good. Having traveled extensively throughout the province, I can tell you without a shadow of a doubt that Quebec never ceases to amaze!”

Martin Soucy, President and CEO, Quebec Tourism Industry Alliance. 

About the Quebec Tourism Industry Alliance

The Alliance is committed to making Quebec a sustainable, world-class tourist destination. Acting on behalf of the Ministry of Tourism to promote the destination, it serves as the voice of 10,000 tourism businesses, united through 40 regional and sector-specific partner associations. As a key partner in the success of the industry it brings together, coordinates, and represents, the Alliance supports and participates in the development of tourism offerings and the marketing of Québec as a destination. It also contributes to the destination’s national and international visibility, as well as to the growth of economic benefits in Québec.

Source and information:
Kim Martel, Communications Manager
medias@alliancetouristique.com
514 448-6295