Ville de Laval, in collaboration with the Centre québécois d'innovation en commerce (CQIC), is proud to launch the apiprogram : Buy More.Here. It' sa sustainable, win-win economic initiative powered by Freebees. In effect, api increases citizens' purchasing power and supports local merchants. It enables them to create their own electronic currency to reward and retain their customers, while stimulating the Laval economy!
This initiative, deployed throughout Laval, will benefit businesses of all sizes thanks to its open-ended approach and accessibility. api is an ally of local purchasing in Laval stores and stores, a long-term solution that uses a proven platform. The aim of this initial launch phase is to get Laval merchants on board, and then to optimize the uptake of Laval consumers by autumn 2020.
The api program enables merchants to transform their customers' shopping experience by allowing them to use virtual money. In this way, merchants earn more revenue than with a typical sales discount, and their customers always have a new balance to spend, so they're stimulated to come back for more. As soon as they sign up, during the implementation of the program, businesses receive support and access to a communications and promotions management module. Merchants can take advantage of a preferential rate by registering for the program before September1, 2020. To learn more about the program and eligible businesses, visit achetonsplusici.com.
It's also important to underline the boldness of Ville de Laval in launching the api project: "We're delighted to be the first to implement this economic initiative, which is a breath of fresh air after the last few months. The retail industry plays an important role in Laval, accounting for nearly one in four jobs. It's through concrete, sustainable action that businesses will be able to get back on their feet, and Ville de Laval is proud to lend a hand," says Marc Demers, Mayor of Laval.
CQIC has been working on the implementation of this initiative for several months now: "After almost a year of preparation, this is a major project that is now coming to fruition. In our opinion, api is the program that should be implemented in all Quebec municipalities, to promote the economy. Thanks to the Freebees platform, we know that the initiative will bear fruit, and that it is indeed a long-term solution for businesses," says Carl Boutet, General Manager of the CQIC.
The Freebees platform, a Quebec technology that has been in development for over 6 years, is a concrete gesture to encourage the local economy.
The api initiative is also supported by economic partners essential to its success in Laval: Tourisme Laval Saveurs de Laval and the Laval Chamber of Commerce and Industry.
" Tourisme Laval welcomes this economic initiative. In fact, the api program will be launched first in Laval, before being extended throughout Quebec. We're delighted to be able to count on active members of our association to act as ambassadors for the program in the region," says Geneviève Roy, President and CEO of Tourisme Laval. "Our members have long wanted to set up such a loyalty program to encourage local purchasing. At this critical time for our industry, we are confident that this project will boost traffic in our tourist attractions."
"Faced with the new challenges facing the retail sector, we need to support Laval merchants. We also need to innovate and think outside the box. Today's initiative is another step in that direction. It's an additional tool to propel a sustainable revival of businesses in Laval, and to put them in touch with customers in a new way," declared Caroline De Guire, President and CEO of the Chambre de commerce et d'industrie de Laval.
Enhance and optimize innovation projects by improving synergies between players in the retail and technology ecosystems, in order to boost the vitality of local businesses.
| Communications and Marketing Department
480 Armand-Frappier Blvd. 311 |
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