Laval, June 20, 2024 - On June 19, Tourisme Laval presented its annual annual report and financial statements for the 2023-2024 fiscal year at its Annual General Meeting. In keeping with tradition, the meeting was followed by the usual annual barbecue, which this year took place in a festive and sporting atmosphere at the famous Club Tomahawk at Carrefour Multisports, an inspiring venue for mobilizing tourism industry players towards a most promising future.
The year 2023 was marked by a wind of change with new leadership at the helm of the organization, and by performances almost reaching the record levels of 2019. This renewal propels the destination to new heights and reaffirms its commitment to constant excellence and innovation.
For Tourisme Laval, this translated into the highest occupancy rate in Quebec's lodging establishments, with the number of overnight stays almost matching 2019's excellent performance. Numerous other indicators confirm the situation, with 1.7 million tourists choosing Laval in 2023, compared to 1.8 million before the pandemic. In 2023, tourism spending reached $112.4 million. Hotels hosted 169 events of 40 nights or more. Being of a larger scale, these events attracted more people.
In Laval, tourism is a team sport, and it's thanks to the concerted efforts of various players and its extensive knowledge of the field that Tourisme Laval was able to launch its "Objectif Objectif 2026" strategic planThis ambitious vision is designed to make Laval a vibrant destination, supported by an innovative ecosystem and a high-performance organization.
Thearrival of Christine Métayer as President and CEO breathes new life into the organization. A manager with many qualities, she stands out for her leadership, strategic vision and deeply human approach. She is the ideal person to guide Laval's tourism industry to new heights and ensure its sustainability.
The members of the 2024-2025 Board of Directors are :
Executive Committee :
President: Yanick Pazzi, Sheraton Laval
Vice-President : Stéphanie Girard-Beaudry, Cosmodome
Secretary: Martin Savoie, Sports Laval
Director: Michel Galland, Groupe Galland
Director: Christine Métayer, Tourisme Laval
Directors :
Geneviève Barrière, [co]motion
Sandra El-Helou, Ville de Laval
Sylvie Lemay, ArtHist Network
Michel Tremblay, Hilton Montréal/Laval
Guy McDonald, McDDD, lawyers
Daniel Mongrain, Escalade Clip 'n climb
Linda Taub, Residence Inn Laval by Marriott
Vyckie Vaillancourt, Ferme Chez Vaillancourt
Tourisme Laval also plays a major social, environmental and cultural role, working closely with all its stakeholders to ensure a sustainable and prosperous future for the destination. In 2023, the organization laid the foundations of its sustainable development policy and will devote the next few years to its implementation. This initiative reflects Tourisme Laval 's determination to promote environmentally-friendly practices and ensure a sustainable future for Laval's tourism industry.
"As the new CEO, I am committed to ensuring that our organization continues to create wealth for our destination while actively contributing to the protection of the environment and the promotion of social equity within our community," says Christine Métayer, President and CEO of Tourisme Laval.
"I am particularly pleased with the arrival of our new President and CEO, Christine Métayer, who stands out for her leadership, her clear vision and her ability to guide the members and her team towards new perspectives. I would like to thank the Board of Directors, members and partners of Tourisme Laval. Their analytical skills and efficiency have greatly contributed to the development of our organization. I'd also like to express my gratitude to Tourisme Laval's passionate staff, who rallied together in exemplary fashion throughout the year. Together, let's continue to build Laval as a dynamic, welcoming and forward-looking tourist destination," adds Yanick Pazzi, Chairman of the Board of Tourisme Laval.
As a leader in a fast-growing industry, Tourisme Laval contributes to the development of Laval as a tourist destination, provides leadership in welcoming and promoting attractions, and acts as a rallying agent for members and partners, with a view to sustainable development.
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Source: Hélène Vézina
Director - Communications and Marketing
Tourisme Laval, 514 261-9893
[email protected]
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