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Laval: A destination with a strong present and an eye toward the future

Laval, June 20, 2024 – OnJune 19, Tourisme Laval its annual report and financial statements for the 2023–2024 fiscal year at its annual general meeting. In keeping with tradition, the meeting was followed by the customary annual barbecue, which took place this year in a festive and athletic atmosphere at the famous Club Tomahawk at the Carrefour Multisports—an inspiring venue for rallying players in the tourism industry toward a very promising future.

A Wind of Change

The year 2023 was marked by a wave of change, with new leadership at the helm of the organization, and by performance figures that nearly matched the record levels of 2019. This renewal is propelling the destination to unprecedented heights and reaffirming its commitment to constant excellence and innovation.

For Tourisme Laval, this resulted in the highest occupancy rate among lodging establishments in Quebec, with the number of overnight stays nearly matching the excellent performance of 2019. Numerous other indicators confirm this trend, with 1.7 million tourists choosing Laval in 2023, compared to 1.8 million before the pandemic. In 2023, tourism spending reached $112.4 million. Hotels hosted 169 events lasting 40 or more overnight stays. Because these events were larger in scale, they attracted a greater number of people.

Invest today to reap the rewards tomorrow

In Laval, since tourism is a team sport, it was thanks to the collaboration of various stakeholders and its deep knowledge of the local landscape that Tourisme Laval able to launch its “Objectif 2026” Strategic Planduring the year, which sets out an ambitious vision to make Laval a vibrant destination that operates within an innovative ecosystem and is supported by a high-performing organization.

2023 Annual Report

New Management 

​​​​Christine Métayer’s appointmentas President and CEO has brought new energy to the organization. A manager with many talents, she stands out for her leadership, strategic vision, and deeply human approach. She is the ideal person to guide Laval’s tourism industry to new heights and ensure its long-term sustainability.

A dedicated board of directors!

The members of the 2024–2025Board of Directors are:

Executive Committee:
President: Yanick Pazzi, Sheraton Laval
Vice President: Stéphanie Girard-Beaudry, Cosmodome
Secretary: Martin Savoie, Sports Laval
Director: Michel Galland, Groupe Galland
Director: Christine Métayer, Tourisme Laval

Board Members:
Geneviève Barrière, [co]motion
Sandra El-Helou, City of Laval
Sylvie Lemay, Réseau ArtHist
Michel Tremblay, Hilton Montréal/Laval
Guy McDonald, McDDD, Lawyers
Daniel Mongrain, Escalade Clip ‘n climb
Linda Taub, Residence Inn Laval by Marriott
Vyckie Vaillancourt, Ferme Chez Vaillancourt

Official photo of the 2024 Board of Directors
From left to right: Michel Tremblay, Hilton Montreal/Laval; Stéphanie Girard-Beaudry, Cosmodome; Martin Savoie, Sports Laval; Geneviève Barrière, [co]motion; Daniel Mongrain, Escalade Clip ‘n climb; Christine Métayer, Tourisme Laval; Yanick Pazzi, Sheraton Laval; Sylvie Lemay, Réseau ArtHist; Michel Galland, Galland Group; Linda Taub, Residence Inn Laval by Marriott; Guy McDonald, McDDD, Attorneys at Law. 

Environmental Responsibility and Sustainable Development: Today and Tomorrow

Tourisme Laval also plays a significant role in social, environmental, and cultural areas, Tourisme Laval closely with all its stakeholders to ensure a sustainable and prosperous future for the destination. In 2023, the organization laid the groundwork for its sustainability policy and will devote the coming years to its implementation. This initiative reflects Tourisme Laval commitment Tourisme Laval promoting environmentally friendly practices and ensuring a sustainable future for Laval’s tourism industry.

“As the new CEO, I am committed to ensuring that our organization continues to create wealth for our destination while actively contributing to environmental protection and the promotion of social equity within our community,” said Christine Métayer, President and CEO of Tourisme Laval.

It really took a team effort!

“I am particularly pleased to welcome our new President and CEO, Christine Métayer, who stands out for her leadership, her clear vision, and her ability to guide our members and her team toward new opportunities. I would like to thank the Board of Directors, the members, and the partners of Tourisme Laval. Their analytical mindset and efficiency have greatly contributed to the development of our organization. I would also like to express my gratitude to the staff at Tourisme Laval—a passionate team that has demonstrated exemplary dedication throughout the year. Together, let’s continue to build Laval as a dynamic, welcoming, and forward-looking tourist destination,” added Yanick Pazzi, Chair of the Board of Directors at Tourisme Laval.

About Tourisme Laval

As a leader in a rapidly expanding industry, Tourisme Laval to Laval’s development as a tourist destination, provides leadership in welcoming visitors and promoting attractions, and serves as a unifying force among its members and partners, with a focus on sustainable development

 

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Source: Hélène Vézina
Director – Communications and Marketing
Tourisme Laval, 514 261-9893
hvezina@tourismelaval.com

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