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FOR THE FIRST TIME, OUR LIGHTS WILL BE ON IN THIS SUMMER! ILLUMI THIS SUMMER – FROM JUNE 22 TO AUGUST 6

LAVAL, QUEBEC (MONDAY, MAY 30, 2022) @ILLUMILAVAL - Cavalia responds to popular demand and announces today that to the delight of its fans - and for the first time since its grand world premiere in 2019 - illumi continues its adventure in light during the summer season and extends its third edition by reopening its doors from June 22 to August 6! Tickets are now on sale at www.illumi.com.

What's more, to celebrate the arrival of the summer vacations, here are the special prices: For the experience by car or on foot, tickets are on sale for $5 for toddlers (2-4 yrs), $10 for children (5-10 yrs), $15 for students (11-20 yrs)and $20 for general admission. Add $15 for the car (general admission driver's ticket). Babies (under 2) have free access to illumi. Taxes extra. Free parking!

FOR THE FIRST TIME, ILLUMI IN SUMMER IN LAVAL
Gone are the masks, winter coats, boots and mittens! Illumi en été allows visitors of all ages to experience the magic of the world's largest multimedia sound and light show in t-shirts, shorts and sneakers! Warmer temperatures will make for a completely different experience as visitors discover the 19 tableaux in this3rd edition. For illumi in summerwe'll be adding outdoor terraces, summery touches with the Féerie de Lumières, intoxicating music that will have visitors dancing under the famous Tree of Lights, and themed evenings, including the long-awaited return of dog nights. 

A late-night outing ideal for the vacations, illumi offers a true epic, an imaginary adventure for young and old alike. Visitors travel along spectacular routes, on foot or by car. Original concepts are transformed into thousands of larger-than-life light structures, brought to life by 25 million LED bulbs.  

Cutting-edge programming technologies, high-definition projections that defy the boundaries of reality, and animatronic Jurassic creatures that plunge visitors into scenes worthy of Hollywood films makeillumi the must-see summer event in Quebec.

3RD EDITION: ANOTHER GREAT SUCCESS! 

The third edition ofillumi has been a resounding success since it kicked off, and the luminous tradition established by its creators is more palpable than ever! Despite another pandemic-affected edition, nearly half a million visitors of all ages are expected in Laval from October 28, 2021 to May 22, 2022, to be swept away by the magic and poetry of light in the 19 enchanting tableaux that make up this nocturnal experience. Illumi once again offered a unique, safe and magical outing.

Now in its 3rd year, illumi has operated for 30 weeks, representing 144 evenings. Illumi enabled almost 500,000 visitors to share in the family fun and wonder. Around 75% of visitors were adults and 25% were children.

We're very proud of our event, entirely imagined and produced in Quebec, and delighted to be able to continue offering magic and happiness for a3rd consecutive edition, despite another season affected by the pandemic," says Normand Latourelle, creator ofillumi and Cavalia. We've received many comments from our visitors asking for the experience in summer, and we've answered the call! The tradition is truly established, and we'll be continuing our adventure with you at the end of June!"

LASTING MEMORIES

Last fall, visitors enjoyed a special Halloween touch with monsters, ghosts, witches and thousands of pumpkins appearing at illumi. In early December, theillumi of the holiday season, with thousands of winter-coloured light structures. Throughout February, visitors were charmed by a special Valentine's Day touch, with love-colored installations and romantic soundtracks. Thousands of luminous structures kept families entertained throughout the spring break. Young and old also enjoyed a spring and Easter theme beforeillumi switched off its 25 million lights on May 22 for a well-deserved break before continuing the adventure of its3rd edition on June 22.  

UNRIVALLED SATISFACTION

According to a customer survey, visitors were once again charmed by illumi and over 80% of those surveyed said they would return to Laval for a summer experience. No less than 96% of visitors indicated that they had a high and positive appreciation of the illumi. Finally, 91% of visitors expressed their desire to discover a4th edition in the fall.

THE4TH EDITION IN OCTOBER 2022!

Illumi will be back in Laval for its fourth edition in October 2022, with several new and original programs throughout the season.   

JOB CREATION

Despite a job market severely impacted by the pandemic in the entertainment and tourism sectors, team illumi team is proud to have been able to hire 400 employees throughout the season to support operations of the illuminated walking and driving route. Several positions are available immediately. For employment opportunities, click here: https: //illumi.com/emplois/

ENCHANTMENT AND MAGIC FOR EVERYONE

Theillumi team is honoured to have brought happiness and color to the lives of visitors. It was essential for them to spread this magic by donating over 6,425 free tickets to charitable organizations, including Fondation Cité de la Santé, Fondation du Centre jeunesse de Laval, Relais Communautaire de Laval, Maison de la famille St-François and Moisson Laval, to name but a few.

Beyond the gift of tickets, illumi and its partners have created charitable events and activities for those in need, including the Charles-Bruneau Foundation, the Centre de pédiatrie sociale de Saint-Laurent, the Starlight Canada Children's Foundation, Entraide Pont-Viau and the Maison des Enfants le Dauphin de Laval.

25 MILLION LIGHTS, 25 MILLION THANKS!

Illumi would like to thank its main presenter Peintures MF as well as its 39 invaluable partners and sponsors, for having followed it in its light-filled adventure, and without whom the realization of its third edition and its extraordinary success would not have been possible. Illumi would also like to acknowledge the support of our journalists, who have so far generated more than 320 articles, reports, capsules and posts throughout the third edition. Finally, withoutillumiemployees, none of this would have been possible, and the producers wish to highlight their unrivalled passion and hard work in making this unique event a world-class success that is the envy of many national and international municipalities.

ILLUMI IN TORONTO FROM SEPTEMBER

For the first time in its history, illumi will go beyond Quebec's borders. Starting mid-September, illumi will light up its millions of lights in Toronto with a new version of its unique experience. Further details will be announced shortly.

3RD EDITION IN FIGURES

Half a million visitors

75% of visitors on general admission

25% of visitors aged 12 and under

19 wonderful universes

30 weeks of operation

144 illuminated evenings

30,000+ light structures

25 million lights

151 million media coverage

400 jobs created

5,600,000 pages read on illumi.com

91,000 Facebook and Instagram followers

287,000 newsletter subscribers

40 sponsors and partners

4.5 out of 5 stars

on Google and rave reviews!

 

Keep up to date withIllumi - Féerie de Lumières

On Instagram: https: //www.instagram.com/illumilaval/

On Facebook : https://www.facebook.com/IllumiLaval

on TikTok: https: //www.tiktok.com/@illumicavalia

ABOUT CAVALIA and ILLUMI - Cavalia specializes in the creation, production and marketing of live shows and large-scale events. A family business founded by Normand Latourelle, the company's mission is to create the unprecedented. Its expertise in high technology, multimedia and special effects enables it to create innovative and original projects imbued with magic and emotion. Illumi - Féerie de Lumières is Cavalia's latest creation. ILLUMI is a magical, dazzling and extraordinary nocturnal journey created by thousands of monumental light structures.

TICKETS - A limited number of tickets are available per evening, per time slot and per type of experience. Tickets must be purchased in advance and reserved online at www.illumi.com/horaires-et-tarifs. For the experience by car or on foot, tickets are on sale at $5 for toddlers (2-4 yrs), $10 for children (5-10 yrs), $15 for students (11-20 yrs) and $20 for general admission. Add $15 for the car (general admission driver's ticket). Babies (under 2) have free access to illumi. Taxes extra. Free parking!

EDITORIAL CALENDAR

WHAT: illumi in summer
WHEN: June 22 to August 6, 2022

WHERE: On the Cavalia site in Laval - a stone's throw from Centropolis

                              On Highway 15, between boul. Saint-Martin and boul. du Souvenir

                          2805 boulevard du Souvenir, Laval, Québec H7V 0A3

TICKETS: Pormos summer! All details here: https://illumi.com/horaires-et-tarifs/

INFO : www.illumi.com

PARKING: Free

 

SOURCE: Cavalia

PRESS RELATIONS: Roy & Turner Communications

Junior Bombardier | [email protected] | 514-941-3794

Katherine Olivier | [email protected] |514- 922-9481