Signé Laval launches Détours culturels, a social media campaign
to promote Laval culture
October 5, 2021, Laval - Signé Laval cultural media is launching a new
social media campaign to promote Laval culture. Deployed on
Facebook and Instagram until November 5, the campaign will introduce Internet users to five
artists through video capsules, the first of which will be published
today.
"Every Tuesday for five weeks, we'll introduce an artist to our
subscribers through a video featuring an original performance or creation.
original creation. We really want to showcase our local talent by revealing
not only the richness of our regional culture, but also of our territory. The
beauty of this campaign is that in four of the five vignettes, the artists deliver an original performance
an original performance, created especially for Signé Laval. So it's
also an opportunity for culture fans to discover new works by Laval artists
explains Julia Bource, Communications Manager for Signé Laval.
"Between the publication of each capsule, our subscribers will be able to learn more about the artist of the week and the place where the video was shot.
about the artist of the week and the location where the video was shot, plus access to exclusive
exclusive behind-the-scenes content. The artists are extremely generous and have agreed to
and have agreed to open up to the public. They will talk about their life experience as artists, what inspires them and much more.
what inspires them and much more. If you're interested in this kind of content, you'll be well
our campaign, so subscribe to our networks so you don't miss a thing," adds Ms. Bource.
adds Ms. Bource.
This summer, Signé Laval launched a contest on its social media channels to find five
locations for video vignettes. Some of the vignettes were filmed
selected from public submissions, including the Château Taillefer Lafon and the berge
Olivier-Charbonneau riverbank.
"The five filming locations are part of Laval's natural and cultural heritage. We really
really wanted to get off the beaten track and showcase the region's treasures. The
Détours culturels are a great opportunity for the public to discover artists to follow and places to explore.
and places to explore. Our region is home to a wealth of talent, and its natural heritage is rich and diverse!
natural heritage! Our campaign is a perfect illustration of this," concludes Ms. Bource.
This project has been made possible thanks to the financial support of the Government of Quebec and the City of Laval through the Entente de développement culturel.
Laval as part of the Entente de développement culturel.
First capsule:
https://signelaval.com/fr/magazine/detours-culturels-1-uliana-drugova-au-chateau-taillefer-laf
on
Facebook: https: //www.facebook.com/signelaval
Instagram: https: //www.instagram.com/signelaval/
Source
Signé Laval
About Signé Laval
Signé Laval is a collaborative digital platform powered by Culture Laval since
fall 2018. It is aimed at the general public and is designed to showcase
cultural and heritage sites and the diversity of Laval's cultural offerings
from organizations, creators and writers.
Information
Julia Bource
(438) 410-1187
[email protected]
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