Tourisme Laval two new appointments to its management team

Laval, June 26, 2024 – Christine Métayer, President and CEO of Tourisme Laval, is pleased to announce the appointment of Pierre Michaud as Director of Destination Development and Catherine Angehrn as Director of Communications and Marketing. Both executives will join the Tourisme Laval team Tourisme Laval July 2.

Destination Development Department

Pierre Michaud joins the Tourisme Laval team Tourisme Laval over 25 years of experience in the media industry. An expert in digital platforms and content, he has held key roles at the Canadian Broadcasting Corporation (CBC). A solutions-oriented strategist, Pierre is recognized for his ability to launch and develop products, manage complex projects, and interpret critical data for accurate analysis. His creative background, his role as a product manager, and his expertise in user experience are essential ingredients for his new position. All of this experience will be put to good use with partners to develop the destination alongside them. His enthusiasm and desire to contribute to the development and structuring of our destination will align perfectly with the dynamism of Tourisme Laval. Thanks to his background, Pierre Michaud will bring an innovative vision and a structured approach that will help further enhance Laval’s appeal.

Communications and Marketing Department

Catherine Angehrn brings to Tourisme Laval wealth of experience gained over the past 15 years in the fields of communications and marketing. Until very recently, Catherine served as Director of Communications and Marketing at Éco-Nature | Parc de la Rivière-des-Mille-Îles, where she developed a deep understanding of Laval’s tourism ecosystem. Her professional background has enabled her to develop specialized expertise in communications and marketing, ranging from creating tailored strategies to optimizing digital identities. Having worked both in agencies and as a freelancer, Catherine Angehrn is a versatile professional who adapts to evolving trends. With her strategic approach, she is ideally suited to expertly and effectively lead Tourisme Laval’s communication and marketing efforts. There is no doubt that she will showcase all the destination’s strengths.

Catherine Angehrn is taking over from Hélène Vézina, who will be retiring soon. Until her departure in a few months, Hélène Vézina will serve as a strategic advisor to senior management.

“It is with great pleasure that we welcome Catherine Angehrn and Pierre Michaud to our team. Their expertise and keen enthusiasm for joining us will strengthen our ability to position Laval as a vibrant, innovative, and successful destination. Their arrival will quickly round out their respective teams, creating a collaborative synergy that will help us achieve our ambitious goals. We are confident that Catherine and Pierre will play a crucial role in the evolution and growth of our organization and our destination. Furthermore, Hélène’s new role is a valuable asset, as we will be able to draw on her experience to ensure a smooth transition,” said Christine Métayer, President and CEO of Tourisme Laval, with enthusiasm.

About Tourisme Laval

As a leader in a rapidly growing industry, Tourisme Laval to the development of Laval as a tourist destination, provides leadership in welcoming visitors and promoting attractions, and serves as a unifying force among its members and partners, with a focus on sustainable development.

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Source: Hélène Vézina
Director – Communications and Marketing, Tourisme Laval, 514-261-9893
[email protected]