Zoom Art: An Art Project Centered on the Montmorency Metro Station

Laval, August 31, 2021 —The City of Laval is unveiling Zoom Art, an art project taking place in the area surrounding the Montmorency metro station and open to the public from September 10 to October 3. Created by eleven artists from Laval, Quebec, Ontario, and British Columbia, the contemporary artworks featured in the exhibition reflect the diversity of Laval’s population. Residents will be able to admire these works in the form of giant posters displayed inside the metro, on billboards, and at bus shelters.

This project aims to make contemporary art more accessible to the public and to inspire a sense of discovery, surprise, and wonder. The 30 images featured along the route—displayed on 42 panels—were selected around the theme of magical realism, so each work possesses a strong evocative power and an air of strangeness.

“My colleague, Aline Dib, a city councilor for Saint-Martin and the official in charge of cultural affairs, and I think it’s wonderful that the people of Laval can experience artistic talent from here and elsewhere, and see that art can be accessible both in museums and on the street. The superb presentation of the Zoom Art project’s artwork on street furniture and inside the metro showcases the full range of exhibition opportunities available to residents.”
— Stéphane Boyer, Deputy Mayor and Vice-Chair of the Executive Committee

This year, Zoom Art can be seen on various advertising media: 3 oversized posters near the turnstiles at the Montmorency metro station, 8 light boxes on the Montmorency metro platform, 13 bus shelters, and 2 billboards along major boulevards. Accompanying the images are short descriptive texts that provide insight into the artist and their work. Once again this year, a map is available online, allowing residents to explore the Zoom Art project as an urban art walk. These artistic oases invite residents to reflect, escape, and experience a range of emotions during their daily commutes—whether on foot, by bike, by metro, by bus, or by car.

After this year of the pandemic, the Zoom Art project offers a soothing artistic respite. This cultural initiative is part of the Journées de la culture, through its outreach component (guided tours and artist talks). It also aligns with the vision of Métamorphoses créatives, which aims to revitalize and develop downtown Laval through innovative cultural initiatives focused on the human experience.

Additional information
To learn more about the project, visit laval.ca
Photo credit: Karine Payette, Entre nous V, 2016

Sources:

Myriam Legault
Communications and Marketing Department
Public Affairs Advisor
450 680-2343
medias@laval.ca

Robert-Charles Longpré
Office of the Mayor and the Executive Committee
Special Advisor
438 400-9709
r.c-longpre@laval.ca