How to Optimize Your Presence on LinkedIn

Social media are becoming more and more present in the business world, especially LinkedIn, which has been growing steadily worldwide since 2007. In fact, Canadian users have grown to 11 million by 2021. This is an excellent reason to update your profile and use it more regularly. Here are five tips to make your company's account stand out.

1. Open and reply to your messages

We must maintain a good presence and reactivity on the platform to keep our contacts' interest. That's why it's important to respond quickly to your messages. You can add checking them to your routine at least once a day. Don't forget to use your free messages to invite your contacts to like your company's page.

2. Welcome your new contacts

When you add new contacts, take the time to send them a short message thanking them for accepting your invitation. You can also share a bit about your business without coming across as pushy . You don’t want to be too pushy either. You can prepare a text template for your invitations and thank-you messages.

3. Check out your business page and share content

Update the information on your company page as soon as there is news, and regularly share your projects and accomplishments. Events you participate in also provide good visibility.

4. Comment on your target's feed and page

To maintain your network, check your news feed often and engage with posts from your contacts and prospects by commenting on them or sharing them yourself. To take the relationship to the next level, keep an eye out for opportunities to schedule a video call or an in-person meeting with some of them.

5. Share and post

When creating content for your social media, make your posts last as long as possible, since they typically remain visible for about two hours. The more engagement they get, the longer they’ll be seen. Use hashtags, tag members of your team, and don’t hesitate to add comments to boost their visibility.

If you stay active on LinkedIn at the rate of twice 15 minutes a day, your network will grow much more easily and be more targeted.

Let's get to work!