How to optimize your presence on LinkedIn

Social media are becoming more and more present in the business world, especially LinkedIn, which has been growing steadily worldwide since 2007. In fact, Canadian users have grown to 11 million by 2021. This is an excellent reason to update your profile and use it more regularly. Here are five tips to make your company's account stand out.

1. Open and reply to your messages

We must maintain a good presence and reactivity on the platform to keep our contacts' interest. That's why it's important to respond quickly to your messages. You can add checking them to your routine at least once a day. Don't forget to use your free messages to invite your contacts to like your company's page.

2. Welcome your new contacts

When you add new contacts, take the time to send them a short message thanking them for accepting your invitation. You can also share something about your company without making a sales pitch . We don't want to be pushy either. You can prepare a text template for your invitations and thank-you notes.

3. Check out your company page and share content

Update the information on your company page as soon as there is news, and regularly share your projects and accomplishments. Events you participate in also provide good visibility.

4. Comment on your target's feed and page

To maintain your network, check your news feed often and react to your contacts' and targets' publications by commenting on them or sharing them in turn. To further the relationship, be on the lookout for an opportunity to schedule a video call or face-to-face meeting with some of them.

5. Share and publish

When creating content for your social media channels, keep your posts alive as long as possible, as they last an average of two hours. The more reactions, the longer it will be seen. Use keywords, identify your team members and don't hesitate to add comments to increase visibility.

If you stay active on LinkedIn at the rate of twice 15 minutes a day, your network will grow much more easily and be more targeted.

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