Familiarization Tours: a charming way of winning over event organizers

Your organization is participating in a major trade show, and you would like your booth to attract the maximum number of visitors, shine and stand out from the rest. Here are the elements that you absolutely must take into consideration.

Ideal for capturing the imagination, seducing people, making them dream and distinguishing themselves, familiarization tours are powerful promotional tools. Immerse yourself in the culture of a region, experience unique activities, meet the people who shape the identity of the destination and establish trusting relationships. This is what commercial agents offer you: an immersive and personalized experience to discover and experience the destination in order to better organize your event.

This type of tour will allow you to form your own idea, make your own impression of the destination, and even discover various opportunities that go beyond what a brochure can offer you. By experiencing different moments, and talking with the professionals of the establishments, you will be able to choose a region, places and activities that will adequately meet the needs and interests of your participants.

This stay is an opportunity to let yourself be guided, to familiarize yourself with the region, to discover its must-sees and hidden treasures, to exchange, and, who knows, maybe even to establish the basis of a future partnership with the representatives of the organizations. Confucius said, "A picture is worth a thousand words", but how many words are worth a lived experience?