The Importance of an Active Business Community

Joining or creating a business community can be beneficial in many ways. Whether it’s to foster collaboration among members, build a sense of belonging, share experiences, or contribute to the development and visibility of your region, a professional network is a valuable tool.

With a view to working in collaboration with partners in the region’s meetings and conventions sector to maximize collective sales efforts for attracting business events to Laval, the Tourisme Laval sales team Tourisme Laval the Certified Simplifiers community last year. Led by Andrée-Anne Proulx, Director of Sales at Tourisme Laval, this professional business development network helps optimize initiatives and build an active sales force.

Why did we create the Certified Simplifiers community?

This network now brings together some 30 experts from various sectors—including the meetings and conventions industry—from different organizations across the region. Drawing on our expertise in business tourism, we wanted to take things a step further and help raise the destination’s profile and visibility among event organizers by offering them, for example, a consistent and complementary service.

What are the benefits of this business community?

Our goal is to offer clients who wish to organize events in Laval a ^360-degree service that is consistent and seamless, regardless of the point of contact. This ensures that clients receive services that meet high-quality standards and save them time and energy.

This community allows us to exchange and share information to better understand the region, the activities that can be practised there, and the events that are held there. By mobilizing ourselves, we are on the lookout for new developments and can respond adequately and efficiently to the needs of our clients.

What about the future? 

By definition, a community is constantly evolving. New partners join, while others leave. It is therefore essential to attract new experts from all sectors to enhance our service offerings and pursue our goals of promoting the destination and increasing its visibility. By building a strong professional network, we help foster a sense of belonging and strengthen our sales force.