The Importance of an Active Business Community

Joining or creating a business community can be beneficial on many fronts. Whether it's to foster collaboration between members, create a sense of belonging, share experiences or contribute to the development and influence of your region, the professional network is a tool to be favored.

Committed to working with the region's meetings and conventions partners to maximize their collective sales efforts in hosting business events in Laval, last year the Tourisme Laval sales team set up the Certified Simplifiers community. Spearheaded by Andrée-Anne Proulx, Sales Director at Tourisme Laval, this professional business development network optimizes actions and creates an active sales force.

Why create the Certified Simplifiers community

Today, this network brings together some thirty experts from various sectors, including meetings and conventions, from different establishments in the region. Building on our expertise in business tourism, we wanted to go one step further and contribute to the destination's reputation among event organizers by offering them, for example, a uniform and complementary service.

What are the advantages of this business community?

Our goal is to offer clients who wish to organize events in Laval a ^360-degree service that is consistent and seamless, regardless of the point of contact. This ensures that clients receive services that meet high-quality standards and save them time and energy.

This community allows us to exchange and share information to better understand the region, the activities that can be practised there, and the events that are held there. By mobilizing ourselves, we are on the lookout for new developments and can respond adequately and efficiently to the needs of our clients.

What about the future? 

By definition, a community is constantly evolving. New partners join, others leave. It's therefore essential to attract new experts from all spheres of activity to enhance our service offering and pursue our objectives of raising the destination's profile and increasing its notoriety. By creating a strong professional network, we help to reinforce the sense of belonging and strengthen our sales force.