5 ways to maximize the outcomes of your convention

Far from being trivial, post-conference task planning will make all the difference if it is well articulated. So, think about putting in place actions that will foster communication with your participants and create value for current and future events.

1. Your opinion is important to us

Be sure to follow up with attendees after your convention to measure satisfaction, confirm strengths and identify areas for improvement. Post-congress debriefing and access to online resources add value to your event.

2. A look back at your conferencs

Access to speakers' presentations is a frequent and popular request from participants. You can prepare a digital package that you can hand out on a USB stick with your event's colours or make it available on the event's website. The Simplifier's new mobile app also allows you to share presentations and offers many other benefits.

3. Use of social networks

Social networks are powerful tools for sharing information and memorable moments. For example, use these tools to :

• Show photos taken during the event
• Transmit information on the event's media impact
• Demonstrate your appreciation of the work done by your team
• Thanking your sponsors

4. Tell journalists too

Don't hesitate to share the results of your event with the press, highlighting your most striking statistics and the positive results of your surveys. If you're organizing a recognition evening, send photos and a list of the winners.

5. Take advantage of the craze

Use the end of an event to start promoting your next one. Take advantage of the positive experience your participants just had to create a desire to attend again. If you already have information about your next event, share your best selling points at the end of your conference, such as at the closing session:

• Dates and venue for your next convention
• The theme
• The headliners in your program
• Special rates for early bookers

Photos: Salon de l'Organisateur, Cosmos Image; Cosmodome; Château Royal