5 ways to maximize the outcomes of your convention

Far from being trivial, post-conference task planning will make all the difference if it is well articulated. So, think about putting in place actions that will foster communication with your participants and create value for current and future events.

1. Your opinion matters to us

Be sure to follow up with attendees after your conference to gauge satisfaction levels, identify strengths, and determine which weaknesses need to be addressed. Additionally, providing a summary and access to online resources after the conference adds value to your event.

2. A look back at your conferencs

Access to speakers' presentations is a frequent and popular request from participants. You can prepare a digital package that you can hand out on a USB stick with your event's colours or make it available on the event's website. The Simplifier's new mobile app also allows you to share presentations and offers many other benefits.

3. Use of social media

Social media are powerful tools for sharing information and memorable moments. For example, use these tools to:

• Show photos taken during the event
• Provide information on the event’s media coverage
• Show your appreciation for the work your team has done
• Thank your sponsors

4. Tell the reporters, too

Feel free to share a summary of your event with the press, highlighting your most compelling statistics and the positive results of your surveys. If you’re hosting an awards ceremony, send along the photos and a list of the honorees who stood out.

5. Take advantage of the buzz

Use the end of an event to start promoting your next one. Take advantage of the positive experience your participants just had to create a desire to attend again. If you already have information about your next event, share your best selling points at the end of your conference, such as at the closing session:

• The dates and location of your next conference
• The proposed theme
• The headliners who will be part of your lineup
• Special rates for early bookers

Photos: Salon de l’Organisateur, Cosmos Image; Cosmodome; Château Royal