585,000 visitors experienced the magic of the 3rd edition of Illumi

2021-2022 REVIEW - RECORD CROWDS AT LAVAL

585,000 VISITORS EXPERIENCED THE MAGIC

OF THE^3RD EDITION OF ILLUMI 

Back from October 5, 2022!

 

"The ultimate family activity!

RYTHME 105.7

"It's wonderful, an unmissable event!"

VAT NEWS

"A different kind of light therapy!
THE PRESS

"Illumi is a sight to behold!

JOURNAL DE MONTRÉAL

"An impressive fusion of creativity and technology! Dazzle guaranteed!"
7 JOURS

"The most magical place in the world!"

GLOBAL NEWS

LAVAL, QUEBEC (TUESDAY, AUGUST 30, 2022) @ILLUMILAVAL - The critics are raving, the visitors are pampered, the producers are thrilled and creator Normand Latourelle has a lot to be proud of: Cavalia has just brought to a close the^3rd edition ofillumi - Féerie de Lumières and announces that the world's largest multimedia sound and light show attracted record crowds on foot and by car for an event of its kind in North America.

^3RD EDITION: ANOTHER GREAT SUCCESS!
No fewer than 585,000 visitors of all ages flocked to Laval to be swept away by the luminous poetry of the 19 universes that made the^3rd edition ofillumi a resounding success. The luminous tradition established by Mr. Latourelle is more palpable than ever. More thanhalf a million tickets were sold between October 28, 2021 and August 14, 2022. illumi will have operated for 38 weeks, representing 185 breathtaking evenings. Around 75% of visitors were adults and 25% were children.

"In over 40 years in the entertainment business, I never imagined I'd be able to create such a large-scale event that would attract such an impressive number of visitors of all ages," comments Normand Latourelle, creator of illumi. "The diversity of the illumi public is enriching for all of us, and I'm proud of our teams for having succeeded in imagining an activity where everyone finds something to enjoy. I can see that our magic of lights and the pure wonder that comes with it is a universal language that has enabled us to welcome nearly 2 million visitors since illumi's world premiere in 2019."

ILLUMI IN SUMMER
Back by popular demand and for the first time in its history, illumi en été was presented as part of this 3rd edition, allowing visitors from all corners of the province to marvel at thousands of luminous structures under the stars, in t-shirts and running shoes. 

For the occasion, the bars, the new terraces, the illuminated observatory, the world's only sound and light show, the new Bal des Ballons, the very popular canine evening and the soundtracks that had young and old dancing under the famous Tree of Lights were a unanimous success.  

With state-of-the-art programming technologies, high-definition projections that defy the boundaries of reality and animatronic Jurassic creatures that plunge visitors into scenes worthy of Hollywood films, illumi in summer was THE must-see summer outing in Quebec.

 LASTING MEMORIES
Last fall, visitors enjoyed a special Halloween touch with monsters, ghosts, witches and thousands of pumpkins appearing at illumi. In early December, theillumi of the holiday season, with thousands of winter-coloured light structures. Throughout February, visitors were charmed by a special Valentine's Day touch, with love-colored installations and romantic soundtracks. Thousands of luminous structures kept families entertained throughout the spring break. Young and old also enjoyed a spring and Easter theme beforeillumi switched off its 25 million lights on May 22 for a well-deserved break before closing its^3rd edition with illumi in summer.

NEW, EVEN MORE SPECTACULAR EDITION FROM OCTOBER 5, 2022
Illumi will be back in Laval for its fourth edition this fall, with several new features and original programming throughout the season. The show kicks off on October 5 with a Halloween special. Tickets are now on sale at www.illumi.com.

ILLUMI IN ONTARIO FROM SEPTEMBER
For the first time in its history, illumi will be exported beyond Quebec's borders. Starting September 14th, illumi will light up its millions of lights in Mississauga, a suburb of Toronto, with a new version of its unique experience. Tickets are on sale here: https: //mississauga.illumi.com

ENCHANTMENT AND MAGIC FOR EVERYONE
Theillumi team is honoured to have brought happiness and color to the lives of visitors. It was essential for them to spread this magic by donating 7,773 free tickets to organizations such as the Fondation du Centre jeunesse de Laval, the Course des pompiers de Laval, the coopérative de soutien à domicile de Laval, the Centre d'aide aux victimes d'actes criminels de Laval (CAVAC), the Fondation Cité de la Santé, the Fondation du Centre jeunesse de Laval, the Relais Communautaire de Laval, the Maison de la famille St-François and Moisson Laval, to name but a few.

Beyond the gift of tickets, illumi and its partners have created charitable events and activities for those in need, including the Charles-Bruneau Foundation, the Centre de pédiatrie sociale de Saint-Laurent, the Starlight Canada Children's Foundation, Entraide Pont-Viau and the Maison des Enfants le Dauphin de Laval.

25 MILLION LIGHTS, 25 MILLION THANKS!
Illumi would like to thank its main presenter Peintures MF and its 39 invaluable partners and sponsors, for having followed it on its light-filled adventure, and without whom the realization of its third edition and its extraordinary success would not have been possible. Illumi would also like to acknowledge the support of our journalists, who generated over 400 articles, reports, capsules and posts throughout the third edition. Finally, withoutillumiemployees, none of this would have been possible, and the producers wish to highlight their unrivalled passion and hard work in making this unique event a world-class success that is the envy of many national and international municipalities.

 

^3RD EDITION IN FIGURES

585,000 visitors

75% of visitors on general admission

25% of visitors aged 12 and under

19 wonderful universes

38 weeks in operation

185 illuminated evenings

30,000+ light structures

25 million lights

160 million media coverage

400 jobs created

6,750,000 pages read on illumi.com

93,100 Facebook, Instagram and TikTok followers

287,000 newsletter subscribers

40 sponsors and partners