Christine Métayer, the new CEO of Tourisme Laval

Laval, October 4, 2023 – The Board of Directors of Tourisme Laval pleased to announce the appointment of Christine Métayer as the organization’s President and CEO. Ms. Métayer will officially take office on November 13.

“The appointment of Christine Métayer as head of Tourisme Laval excellent news,” said Mr. Yanick Pazzi, chairman of the board of directors of Tourisme Laval. “Ms. Métayer is recognized as a manager with many qualities, whose values align with those of our association. We are confident that her leadership, experience, and vision will be invaluable in driving our organization’s continued progress. She is exactly the person the Laval tourism industry needs to build on its momentum and ensure its long-term sustainability.”

Currently the Executive Director of Éco-Nature | Parc de la Rivière-des-Mille-Îles, a major tourist attraction in Laval, Christine Métayer has successfully raised the destination’s profile in recent years. With a decade of experience excelling in strategic roles, she stands out for her ability to rally teams and partners around large-scale projects. Having led teams in diverse fields such as public health, culture, the environment, and tourism, Christine Métayer brings a solid and varied background that will benefit Tourisme Laval. Well-established in Laval’s political community and a member of Tourisme Laval board of directors since 2021, she is the ideal person to lead the development of the new strategic plan.

“I am delighted to continue my journey in Laval as part of a strong organization known for its sound management and creativity. Further integrating the principles of responsible and sustainable tourism into the development of our destination inspires me greatly. I look forward to meeting our partners in this great industry, our members—who are the architects of our tourist destination—as well as the staff at Tourisme Laval whom I will be working,” adds Christine Métayer, the new president and CEO of Tourisme Laval, with great enthusiasm.

About Tourisme Laval

As a leader in a rapidly expanding industry, Tourisme Laval to Laval’s development as a tourist destination, provides leadership in welcoming visitors and promoting attractions, and serves as a unifying force among its members and partners, with a focus on sustainable development.

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Source: Hélène Vézina
Director of Communications and Marketing, Tourisme Laval, 514 261-9893
hvezina@tourismelaval.com