Tourisme Laval unveils its "game plan

Laval, September 5, 2023 - Tourism in Laval is a team sport. And when you say "team sport", you say "game plan". It's thanks to the concerted efforts of différents players and its extensive knowledge of the field, that Tourisme Laval is today launching its Strategic Planning: Objectif 2026.

A three-round plan

Tourisme Laval 's Strategic Planning is a straightforward plan, developed in three stages: destination, ecosystem and organization.

1. The first round concerns destination-related actions, to make Laval a surprising destination, with its effervescence.
2. The second set of actions concerns the Tourisme Laval ecosystem, with the aim of developing an even closer-knit network and closer collaboration.
3. In the third round, we'll look at what we need to do to make Tourisme Laval an even more agile, efficient and proactive organization.

To find out more, see Strategic Planning 2026.

The finish line

In short, Tourisme Laval 's goal for 2026 is to make Laval a vibrant destination that thrives in an innovative ecosystem, supported by a high-performance organization. And it is through this ambitious strategic plan that we intend to achieve this.

" Bold, structuring and unifying, this strategic plan will undoubtedly give a mobilizing impetus to Laval's tourism industry and guide it to new heights, " says Yanick Pazzi, Chairman of the Board of Tourisme Laval.

About Tourisme Laval

Tourisme Laval contributes to the development of Laval as a tourist destination, provides leadership in welcoming and promoting attractions, and acts as a rallying agent for members and partners, with a view to sustainable development.

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Source: Tourisme Laval
Hélène Vézina
Director - Communications and Marketing
514 261 9893 [email protected]