Laval, June 16, 2022 - As part of its annual general meeting, held on June 15 at the enchanting Château Taillefer Lafon, Tourisme Laval presented its balance sheet and annual report for fiscal year 2021-2022.
For the second year running, the pandemic affected tourism. Against this backdrop, the destination nevertheless reported better results than the previous year. Some 770,955 tourists visited Laval, 60.6% more than in 2020. These generated tourist spending totalling $49.8 million, up 21.9% on the previous year. Despite measures restricting the number of gatherings, 21 conventions and events were held, and traffic at a dozen ticketed attractions was up 43.2%.
Among Tourisme Laval's main achievements are the management of the Business Tourism Development Fund for the whole of Quebec, the creation of a privileges program for tourism industry workers (Carte Avantages), involvement in a cohort of the Ecoleader Fund aimed at the eco-responsibility of events, the move towards a business intelligence service and the resumption of event planning.
It should also be noted that our promotional campaigns, enhanced by partnerships, effectively reached our customers, and that 87 million people were reached by our press relations activities. These achievements were made possible thanks to the enthusiastic collaboration of our members, the support of the City of Laval, the Alliance de l'industrie touristique du Québec, the Ministry of Tourism and the creativity of our team.
To find out more about all our initiatives and projects, consult the annual report as well as the 2021 financial summary financial summary.
Board of Directors of Tourisme Laval 2022-2023
With the exception of the arrival of Linda Taub, it was under the banner of continuity that Yanick Pazzi, Chairman of the Board, introduced the members of the Board of Directors for the coming fiscal year.
Executive Committee :
Chairman: Yanick Pazzi, Sheraton Laval
Vice-Chairman: Yves Legault, Collège Letendre
Secretary: Guylaine Archambault, Musée de la santé Armand-Frappier
Director: Michel Galland, Voyages Blainville
Director: Geneviève Roy, Tourisme Laval
Directors :
Sandra El-Helou, Ville de Laval
Stéphanie Girard-Beaudry, Cosmodome
Guy McDonald, McDonald DesChênes Dubé, lawyers
Christine Métayer, Parc de la Rivière-des-Mille-Îles
Daniel Mongrain, Escalade Clip 'n Climb
Martin Savoie, Sports Laval
Linda Taub, Residence Inn Laval by Marriott
Vyckie Vaillancourt, Ferme Chez Vaillancourt
The time for recovery is now!
Laval's tourism industry players are known for their creative energy, which is a key factor in the recovery that's starting now!
About Tourisme Laval
As a leader in a fast-growing industry, Tourisme Laval contributes to the development of Laval as a tourist destination, provides leadership in welcoming and promoting attractions, and acts as a rallying agent for members and partners, in a perspective of sustainable development.
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Source: Hélène Vézina
Director of Communications, Tourisme Laval, 514 261-9893
[email protected]
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