467,000 VISITORS AMAZED!
The world's largest multimedia sound and light show returns to Laval in October 2021
LAVAL, QUEBEC (TUESDAY, MAY 4, 2021) @ILLUMICAVALIA - The producers ofIllumi - Féerie de Lumières by Cavalia are proud to report that their teams' hard work in reinventing the second edition of the world's largest multimedia sound and light show in times of pandemonium has paid off. From October 9, 2020 to April 10, 2021, no fewer than 467,000 visitors of all ages were swept away by the magic and luminous poetry of the 18 enchanting tableaux that make up this unique nocturnal experience.
While tourist attractions and blockbuster events around the world were forced to close for several months, including Disney's theme parks, Illumi remained open. Thanks to the vision and determination of the creators and producers, the second edition ofIllumi has been completely transformed and reinvented. In the context of a pandemic, significant sums of money were invested in the creation and deployment of a new path by car, banking on the implementation of adequate sanitary measures and a customer experience that was intended to be a balm against the collective gloom.Illumi was able to offer a unique, safe and magical outing to nearly half a million visitors.
In total for its second edition,Illumi was presented for 25 weeks, which equals to 134 sold-out nights. Illumi has filled with wonder 467,000 people and families; 320,000 came by car, and 147,000 people walked the site. All were dazzled by the millions of lights.
We are truly blessed to have been able to offer magical moments and bring happiness to the lives of Quebecers, despite a difficult and challenging year," says Normand Latourelle, creator of Illumi.Illumi and Cavalia. We've completely rethought Illumi and succeeded in producing and operating the only major event of its kind in North America during a pandemic. On the strength of this experience, we're ready to surprise even more this October."
A NEW ILLUMI IN OCTOBER!
Illumi will be back in Laval for its third edition starting in October 2021, and all the tableaux will be renewed! "Expect even more surprises with new themes, even more impressive light structures and worlds out of the imagination, producing colorful tableaux that surpass reality!" adds Normand Latourelle with a big smile.
A SECOND EDITION FILLED WITH UNFORGETTABLE MOMENTS
Last fall, visitors enjoyed a special Halloween touch with monsters, ghosts, witches and thousands of pumpkins appearing at Illumi. In early DecemberIllumi opened its walking trail and theIllumi with thousands of winter-coloured light structures. Throughout February, visitors were charmed by a special Valentine's Day touch, with love-colored installations and romantic soundtracks. Families were able to enjoy the 30,000 luminous structures in their own bubble throughout the spring break. Young and old also enjoyed a spring and Easter theme beforeIllumi switched off its 20 million lights on April 10 to prepare for the next edition.
UNPARALLELED SATISFACTION
According to a customer survey, visitors were charmed byIllumi and are ready to come back to Laval for a new edition of the light show. No less than 96% of visitors indicated that they had a high and positive appreciation of Illumi. After only two editions, the Illumi tradition is taking root in the collective imagination.
JOB CREATION
Despite a job market severely impacted by the pandemic in the entertainment and tourism sectors, team Illumi team is proud to have been able to hire 400 employees throughout the season to support the operations of the walking and driving light trail.
GIVING TO THE NEXT
TheIllumi team is honoured to have brought happiness and color to the lives of visitors. It was essential for them to spread this magic by donating over 2,300 free tickets to charitable organizations, including the Fondation Cité de la Santé, the Habitation Louise-Beauchamp Laval seniors' residence and the Fondation Equilibrium. In December, teams fromIllumi teams installed a number of window-lit structures at Laval's five public CHSLDs to bring a little light to the daily lives of patients and staff.
Beyond the donation of tickets, Illumi and its partners created charitable events and activities for those in need for the Centre de bénévolat & Moisson Laval, the Charles-Bruneau Foundation, Entraide Pont-Viau, the Maison des Enfants le Dauphin de Laval and the Starlight Canada Children's Foundation.
THANK YOU, THANK YOU, THANK YOU!
Illumi would like to thank its main presenter Peintures MF as well as its 37 invaluable partners and sponsors, for following it on its light-filled adventure, and without whom the realization of its second edition and its extraordinary success would not have been possible. Illumi would also like to acknowledge the support of our journalists, who generated over 380 articles, reports, capsules and tickets throughout the second season. Finally, withoutIllumiemployees, none of this would have been possible, and the producers wish to highlight their unrivalled passion and hard work, which have made this unique event a world-class success that is the envy of many national and international municipalities.
ILLUMI2ND EDITION IN FIGURES
467,000 visitors
342,000 general admission visitors
125,000 visitors aged 12 and under
18 fantastic tableaux
25 weeks of operation
134 illuminated evenings
30,000 illuminated structures
20 million lights
282 million media coverage
400 jobs created
10,500,000 page views on illumi.com
74,000 Facebook and Instagram followers
223,000 Newsletter subscribers
38 sponsors and partners
4.4 out of 5 stars on Google and rave reviews!
"Magical and immensely impressive! Just like Cavalia's Quebec talent. A 5-star experience.
"What a magnificent course! Very safe. A huge Bravo!"
"Super nice activity! I liked the fact that we had a car ride. I hope that in future years there will be the same possibility. Bravo!"
"A balm on the heart in this time of pandemic. Truly a wonderful experience!"
"An outstanding car tour. We loved our evening. We'll be back!
"Amazing! Incredible! Splendid! Extraordinary!"
"Simply magical. I recommend this activity 100%!"
Follow Illumi - Féerie de Lumières on Instagram: https: //www.instagram.com/illumicavalia/ and Facebook: https: //www.facebook.com/IllumiCavalia1 @IllumiCavalia #Illumi
ABOUT CAVALIA and ILLUMI - Cavalia specializes in the creation, production and marketing of live shows and large-scale events. A family business founded by Normand Latourelle, the company's mission is to create the unprecedented. Its expertise in high technology, multimedia and special effects enables it to create innovative and original projects imbued with magic and emotion. Illumi - Féerie de Lumières is Cavalia's latest creation. Illumi is a magical, dazzling and extraordinary nocturnal journey created by thousands of monumental light structures.
WHAT:3rd edition ofIllumi - Féerie de Lumières by Cavalia
WHEN: Starting in October 2021
WHERE: On Cavalia's Laval site - a stone's throw from Centropolis
Along Highway 15, between boul. Saint-Martin and boul. du Souvenir
2805 boulevard du Souvenir, Laval, Quebec H7V 0A3
TICKETS: On sale this summer!
INFO : www.illumi.com
SOURCE: Cavalia
PRESS RELATIONS: Roy & Turner Communications
Junior Bombardier | [email protected] | 514-941-3794
Janie Allard | [email protected] |514-970-8440
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