Laval, November 14, 2022 - With the support of Laval économique, Tourisme Laval launches L2L, a network of Laval leaders committed to an innovative approach to initiating, attracting and supporting business events in Laval. This "leader-to-leader" initiative from Tourisme Laval is made possible by the reserve funds of the Laval Capital of Opportunity Recovery Plan, whose priority is to support new opportunities for Laval partnerships at a time of major economic transformation. This approach brings together the strengths of the ecosystem, stimulating business tourism and fostering a collaborative business culture.
And the first leaders are...
The first three leaders of the network - which plans to recruit many more - are : Luc Poirier, Director of Development, Major Industrial Accounts at Lumen; Michel Rousseau, Senior Partner at Groupe Rousseau Lefebvre; and Sylvie Deschamps, General Manager of the FADOQ Laval network. As you can guess, all these people have Laval tattooed on their hearts. This network of ambassadors is sure to promote Laval's strengths in business tourism.
"Thanks to L2L, we'll be deploying a new approach by creating links between our Laval builders, Laval économique and the local tourism community to optimize the development of our economic niches driving business events."
- Geneviève Roy, President and CEO of Tourisme Laval
"If it's proven that business tourism generates twice as many direct spinoffs as leisure tourism, it's important to understand that it's the entire Laval ecosystem that will benefit from L2L: its economy, Laval's reputation as an innovative business city and regional economic growth."
- Lidia Divry, Director of Laval économique
L2L aims to engage leaders in a 4-pronged business approach:
1. Nurture the ecosystem of promising business tourism niches
2. Accompany leaders in their endeavors by giving them access to a full range of services, including coaching, support, promotional activities, concierge services and financial backing.
3. Promote the appeal of Laval as a destination
4. Recognize leaders and promote them and their organizations in Laval and within their respective networks.
About Tourisme Laval
As a leader in a fast-growing industry, Tourisme Laval contributes to the development of Laval as a tourist destination, provides leadership in welcoming and promoting attractions, and acts as a rallying agent for members and partners, in a perspective of sustainable development.
About Laval Economic
As the gateway to Laval for businesses, Laval économique is a group of experts in business solutions for companies wishing to accelerate their development in an innovative, responsible and sustainable way, or for those wishing to set up in Laval.
Photo credit: Tourisme Laval
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Sources :
Anne-Marie Braconnier
Communications and Marketing Department
Public Affairs Manager
450 680-2343
Alexandre Banville
Mayor's office
Director of Communications
514 772-2984
Hélène Vézina
Tourisme Laval
Director - Communications and Marketing
514 261-9893
