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New partnership between Tourisme Laval and the Gold Medal Club

Claude_Ferragne_crédit_Jeux_du_Québec track and field stadium
Photo credit Jeux du Québec

Gold Medal Club logo

Montreal, May 3, 2023 - The Gold Medal Club is proud to announce the signing of a new partnership agreement with Tourisme Laval. This association will enable our organization to pursue its provincial development mission by covering a vital and dynamic business region of Quebec, and to promote the Athletes First program.

The Gold Medal Club and Tourisme Laval have agreed to combine their distinctive efforts in support of Laval athletes identified as Espoir, Relève, Élite and Excellence, in addition to collaborating on initiatives that showcase the region's businesses.

"This initiative between Tourisme Laval and the Gold Medal Club is a first! We're delighted with this partnership, which encourages business people to inspire our region's young people to pursue their athletic and academic development with a view to a possible professional future that lives up to their dreams," says Geneviève Roy, President and CEO of Tourisme Laval.

"We are extremely proud to add the Tourisme Laval team to our group of well-known partners. Athletes need all the organizations that exist to help them to work together towards a common goal and value their objectives. Our local athletes are our great ambassadors at local, provincial, national and even international level. In particular, they are our corporate successors," says Andrée Bélanger, General Manager of the Gold Medal Club.

The goal of the Athletes First program is to forge links between athletes and businesses. This program is aimed at the business community wishing to financially support an athlete:

  • Weaving mutually inspiring links between athletes and companies throughout their association;
  • Financial support for emerging athletes;
  • Empower athletes in their relations with the corporate world;
  • Equip athletes to optimize their self-development skills;

"Entrepreneurs and athletes have a lot in common. Their lives are focused on surpassing themselves, achieving results, managing risk and striving for excellence. Not everyone has the same experience or the same resources, but everyone can play a positive role in the life of a young athlete," concludes Andrée Bélanger, Executive Director of the Gold Medal Club.

About the Gold Medal Club
The Gold Medal Club is a provincial multi-sport organization (NPO) that brings together businesses, community stakeholders and sports enthusiasts. Its mission is to mobilize the community in support of emerging Quebec athletes. Its vision is to be the essential rallying point for the sports and business communities.

About Laval Tourism Tourisme Laval
As a leader in a fast-growing industry, Tourisme Laval contributes to the development of Laval as a tourist destination, provides leadership in welcoming and promoting attractions, and acts as a rallying agent for members and partners, in a perspective of sustainable development.

 

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Information :
Andrée Bélanger
General Manager
Gold Medal Club
direction@clubmédailledor.org