Tourism recovery plan - More than half a million dollars to support and enhance the Laval region's tourism offering

QUÉBEC, Oct. 1, 2020 /CNW Telbec/ - The Minister of the Environment and the Fight against Climate Change, Minister responsible for the Laval region and MNA for Deux-Montagnes, Mr. Benoit Charette, on behalf of the Minister of Tourism, Ms. Caroline Proulx, is pleased to confirm the allocation of a $524,372 envelope to Tourisme Laval. This assistance will be used to support projects to develop the tourism offering of businesses in the region that are suffering the effects of the COVID-19 pandemic. The funds will be made available through the 2020-2022 Regional Tourism Partnership Agreement (EPRT).

This announcement follows the Minister of Tourism's June 11 unveiling of the Tourism Recovery Plan, representing investments of $753 million. Of this amount, $25 million has been earmarked for the enhancement of EPRTs, i.e. $15 million for 2020-2021 and $10 million for 2021-2022.

The EPRT 2020-2022 includes the following three components: support for tourism SMEs for the opening of the 2020 tourism season; support for collective projects to help tourism SMEs adapt to new health realities; support for projects to develop and structure the tourism offering.

Quotes :

"Tourism is a major economic lever for all of Quebec. In the current context, it's more important than ever to support our small and medium-sized regional tourism businesses. They make our destination a place that stands out for its authenticity and diversified offering, such as that offered by the Laval region. Thanks to the sums allocated under these agreements and the addition of a support component for tourism businesses to curb the effects of the pandemic, we are taking concrete action to preserve the quality of Quebec's tourism offering."

Caroline Proulx, Minister of Tourism

"I'm delighted to confirm this financial assistance for the Laval region, which will be able to continue developing its tourism offering, so important in attracting visitors and extending their stay. Tourisme Laval is the perfect partner to help tourism businesses set up promising projects, while taking visitor safety into account. Your government has said that it intends to take the necessary steps to support Quebec entrepreneurs: this announcement proves it!

Benoit Charette, Minister of the Environment and the Fight against Climate Change, Minister responsible for the Laval region and MNA for Deux-Montagnes

"The pandemic has hit Laval's tourism industry hard. This financial assistance will help Laval's tourism entrepreneurs maintain exemplary sanitary standards, in order to preserve the quality of our service offering. In addition, this contribution will give players in the tourism industry access to financial resources to support them over the coming months."

Christopher Skeete, Member of Parliament for Sainte-Rose

" Tourisme Laval thanks the Ministry of Tourism and recognizes the importance of this financial leverage for tourism businesses in a particularly difficult economic context. This contribution will make it possible to support industry players in implementing sanitary measures and give them a financial boost to help them face the coming months and support them in achieving their objectives."

Geneviève Roy, President and CEO of Tourisme Laval

Highlights :

Projects eligible under the three components of the EPRT 2020-2022 are as follows:
o Support for tourism SMEs for the opening of the 2020 season (component 1)

o Projects designed to bring the space devoted to customers and employees of eligible tourism businesses into line with the sanitation plans proposed by the Quebec government or one of its partners.

o Collective projects to help tourism SMEs adapt to new health realities (part 2)

o Projects submitted by a tourism agent recognized by the Ministry of Tourism.

o Tourism development and structuring projects (part 3)

o Projects corresponding to one of the following seven categories, including more substantial projects to adapt to the new health context:

  • attractions, activities and facilities;
  • studies;
  • structuring the regional tourism offering;
  • accommodation;
  • festivals and events;
  • consulting services;
  • digital development.

o The sum of $524,372 allocated to Tourisme Laval will support projects submitted to EPRT components 1 and 3 by the region's tourism companies. For its part, Tourisme Saguenay-Lac-Saint-Jean will manage Component 2, which targets collective projects for the whole of Quebec. The budget allocation for this region reflects this responsibility, and includes an additional $3,750,000.

o The aim of the EPRTs is to coordinate the actions of the Ministry of Tourism, regional tourism associations and other regional partners, to enable the implementation of projects to develop the regional tourism offering and stimulate regional economies.

o These agreements are designed to allocate tourism industry investments according to regional priorities, and to strengthen the synergy of all regional partners.

Related links :

To submit an application, consult the promoter's guideson the Tourisme Laval website.

To find out about all the measures put in place to support the tourism industry, visitQué