Quebec is awarding more than $4 million to Tourisme Laval boost Laval’s tourism industry

Laval, June 23, 2022 – Tourisme Laval more than $4 million from the Ministry of Tourism, a major financial injection that will enable it to revitalize the tourism industry in the greater Laval area.

Recently announced by Tourism Minister Caroline Proulx, this financial support for regional tourism underscores the industry’s importance to Quebec’s economy. For Tourisme Laval, this welcome news lays the groundwork for the organization to continue fulfilling its mandate and provides new momentum for enhancing Laval’s appeal as a tourist destination.

Nearly $2.5 million to develop the destination and support our partners in addressing their challenges

The renewal of the agreement for the next four years—a longer period than before—will enable the organization to plan more effectively for the long term. Thus, during the term of the agreement, Tourisme Laval a maximum budget of $2,494,781 to carry out initiatives aimed at developing and promoting the region’s tourist attractions, including actions related to tourism innovation and digital transformation.

For Tourisme Laval, these mandates will focus specifically on tourism promotion, marketing, visitor services, and signage, as well as on the development and structuring of the tourism offering. In addition, Tourisme Laval its contribution to the transition toward responsible and sustainable tourism, notably by strengthening its role in regional coordination and by implementing promising and transformative solutions in this area. This major funding confirms Tourisme Laval leading role Tourisme Laval the sustainable development of an industry that is rebounding with strength, optimism, and creativity from the prolonged COVID-19 pandemic. As a regional tourism association (ATR), Tourisme Laval at the heart of this vibrant and initiative-rich dynamic that has borne fruit over the past two years.

$1.7 million for the development and structuring of the offering

The other component of the Ministry of Tourism’s financial assistance involves the renewal of the Regional Partnership and Digital Transformation Agreements for Tourism (EPRTNT). These agreements aim to engage financial partners with the goal of enhancing the regional tourism offering.

In addition Tourisme Laval the $1,035,000 in funding from the Ministry of Tourism, Tourisme Laval $700,000, bringing the total funding to $1,735,000 over the next three years. This represents a substantial increase compared to the investment of nearly $464,000 over two years under the previous agreement. It should be noted that, thanks to the 2020–2022 Regional Tourism Partnership Agreement (EPRT), Tourisme Laval able to fund 17 projects from 16 Laval-based businesses and organizations.

The EPRTNT is an incredible financial tool for tourism businesses in the region. The first call for proposals will be launched by next fall.

Quotes:

“With their in-depth knowledge of their local area, regional tourism associations are invaluable partners in the development of Quebec’s tourism offerings. This significant funding provided by our government to Tourisme Laval will give Tourisme Laval the predictability and flexibility it needs to continue supporting the ambitions of Laval’s tourism businesses as international tourism activity picks up again.”

Caroline Proulx, Minister of Tourism and Minister responsible for the Lanaudière and Bas-Saint-Laurent regions

“As Quebec’s^{third-largest} city, Laval deserves recognition for its attractions, which have continued to grow over the years. Our greater region is teeming with innovators and creators who give it a truly distinctive identity. By increasing its financial support, our government is acknowledging Laval’s undeniable potential.”

Christopher Skeete, Member of Parliament for Sainte-Rose and the Prime Minister’s Deputy for Relations with English-Speaking Quebecers

“The renewal of our operating agreement not only ensures the continuity of our initiatives, but also allows us to explore new avenues in responsible tourism and address the challenges associated with workforce recruitment. Added to this is the Regional Partnership and Digital Transformation in Tourism Agreement (EPRTNT), which serves as a major catalyst for the implementation of transformative concepts and projects. Tourisme Laval undoubtedly Tourisme Laval the path of positivity and dynamism that so perfectly characterize our tourist destination.”

Geneviève Roy, President and CEO of Tourisme Laval

These agreements will therefore prove to be a key factor in the recovery of Laval’s tourism industry, whose stakeholders are known for their dedication and creative energy.

About Tourisme Laval

As a leader in a rapidly growing industry, Tourisme Laval to the development of Laval as a tourist destination, provides leadership in welcoming visitors and promoting attractions, and serves as a unifying force among its members and partners, with a focus on sustainable development.

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