LAVAL, January 29, 2024 - As part of the Laval en blanc festivities at the Centre de la nature, Tourisme Laval inaugurated an immense ice sculpture last Saturday. This ephemeral work in the shape of a snowflake promises to dazzle the thousands of people who frequent this venue for its exceptional winter offerings.
Tourisme Laval is proud to have been chosen by the Alliance de l'industrie touristique du Québec, a partner of the Ministère du Tourisme, to market the destination under the government's Bonjour Québec brand. Bonjour Québecto celebrate Quebec's rich winter heritage, with the sculpting of a Bonjour in ice.
The immense ice snowflake erected near the Centre de la nature's skating rink is one of three iconic ice sculptures that grace Quebec's winter landscapes, alongside those of Le Massif de Charlevoix and one of Tremblant's peaks.
" Tourisme Laval is proud to promote our destination through art and nature. Contributing to the promotion of the distinctive elements of Quebec winter means actively participating in the enhancement of our natural attractions, even in urban settings. This initiative is also an opportunity to emphasize the pleasures of being outdoors in winter, and to invite the population to discover their own Laval," declared Christine Métayer, President and CEO of Tourisme Laval, at the inauguration.
From left to right: Christine Poirier, Duvernay-Pont-Viau City Councillor and member of the Executive Committee, Ville de Laval; Nathalie Gaudet, Director - Marketing Operations, Alliance de l'industrie touristique du Québec; Christine Métayer, President and CEO, Tourisme Laval ; Hélène Vézina, Director - Communications and Marketing, Tourisme Laval ; Marie-Josée Bougie, Press Relations and Social Media Manager, Tourisme Laval.
Laval capitalizes on its unique character
Tourisme Laval drew inspiration from the diversity and uniqueness of each snowflake to evoke the uniqueness of the destination. The words Bonjour Laval represent the warm welcome of the people of Laval, while the giant snowflake made up of multiple "L "s underscores the diversity of Laval's tourism brand.
The Centre de la nature, which attracts close to 100,000 visitors every winter, becomes a prime location for promoting Laval through photos and posts on Laval social media using the keywords #BonjourQuébec and #Tourismelaval.
A work by Nicolas Godon
The "Snowflake" was created by Nicolas Godon, with the support of his father, Laurent. Ice sculpture, an art practiced in Quebec since the 1890s, is an emblematic symbol of our northern culture.
About Tourisme Laval
Leader in a booming industry, Tourisme Laval contributes to the development of Laval as a tourist destination, provides leadership in welcoming and promoting attractions, and acts as a rallying agent for members and partners, in a perspective of sustainable development.
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Source: Hélène Vézina / 514 261-9893 / [email protected]
Director - Communications and Marketing
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